Overview of the Business Case Writing Pr...
Yemen, Gerry
Overview of the Business Case Writing Process
PHA-0065 | Published April 12, 2012 | 2 pages Technical Note
Collection: Darden School of Business
Product Details
Why would busy executives participate in business case studies? The relationship that develops between executives and faculty through the case writing process is a powerful example of sharing and trust. And because a number of executives are unaware of what exactly the process entails, they ask for a description of it. This note describing the process may be customized to suit the needs of all case writers.
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