Author Profile
Palomba, Anthony
Uniting Worlds: Microsoft's Acquisition of Activision
S-0411 | Published March 18, 2025 | 13 pages Case
Collection: Darden School of Business
Set in 2023, this case explores the merger between Microsoft Corporation (Microsoft) and Activision Blizzard, Inc. (Activision), two of the largest companies in the video game industry. The merger cou... Read More
Name, Image, and Likeness: A New Era in Collegiate Sports
M-1036 | Published October 30, 2024 | 6 pages Case
Collection: Darden School of Business
This case is structured to guide MBA students through the complexities of name, image, and likeness (NIL) policies in collegiate sports. There is a paucity of research surrounding NIL and how it might... Read More
Supreme Mart: Understanding Product Mix
Palomba, Anthony Garcia-Rada, Mauricio
M-1051 | Published September 11, 2024 | 6 pages Case
Collection: Darden School of Business
This case examines Supreme Mart, a leading specialized retailer in Peru. The company, which has shifted its target market from upper-class to lower-middle-class consumers, faces challenges in optimizi... Read More
Advanced Tableau Tips and Tricks
QA-0972 | Published August 28, 2024 | 24 pages Technical Note
Collection: Darden School of Business
This technical note showcases some of the unique tips and tricks of the Tableau program that can help users further enhance the quality and impact of their presentations to target stakeholders. It ass... Read More
Dinh’s Donuts (A): Optimizing Advertising Reach
Palomba, Anthony Cian, Luca Yemen, Gerry Shaloudegi, Koushyar
BC-0302 | Published May 23, 2024 | 10 pages Case
Collection: Darden School of Business
In 2023, Serena Lopez, an advertising executive at Dinh’s Donuts, has to craft an advertising strategy for the donut chain’s new product, the Minty Cacao Dream donut. Lopez and her team must consider ... Read More
Dinh’s Donuts (B): Crafting Advertising Strategy
Palomba, Anthony Cian, Luca Klopfenstein, Amy
BC-0303 | Published May 23, 2024 | 12 pages Case
Collection: Darden School of Business
In this case, a follow-up to "Dinh's Donuts (A): Optimizing Advertising Reach" (UVA-BC-0302), Serena Lopez, an advertising executive at Dinh’s Donuts, must determine how to allocate the donut chain’s ... Read More
Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony Adkins, Thomas
M-1042 | Published January 18, 2024 | 10 pages Case
Collection: Darden School of Business
This partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix ex... Read More
The Solution Shop and Storytelling Process
BC-0294 | Published December 21, 2022 | 6 pages Technical Note
Collection: Darden School of Business
Who doesn’t feel some anxiety when faced with making a presentation to an audience of practitioners and executives? Presentations are often the most stressful part of a job in business or consulting. ... Read More
Pitcher Perfect: Visualizing Interactive Beer Profiles
BC-0293 | Published December 19, 2022 | 4 pages Case
Collection: Darden School of Business
This fictional case introduces students to interactive presentations through the situation of a US craft beer company that is developing a new beer product. The case discusses an organizational push t... Read More
A Darden Perspective: Teaching Cases—Plan, Listen, Dance
PHA-0083 | Published February 10, 2022 | 10 pages Technical Note
Collection: Darden School of Business
Anthony Palomba arrived in Charlottesville, Virginia, in August 2020 as a visiting scholar at the University of Virginia Darden School of Business (Darden). As a media-management and audience-analysis... Read More
Behind the Box Office: Decoding Movie Magic
S-0410 | Published | 14 pages Case
Collection: Darden School of Business
This case places students in the shoes of a movie industry executive at Universal City Studios LLC navigating uncertainties around future movie creation. It explores issues such as changing audience p... Read More