Business Case Studies & Business Publications

Pitcher Perfect: Visualizing Interactive...

Palomba, Anthony

Case

Pitcher Perfect: Visualizing Interactive Beer Profiles

Palomba, Anthony

BC-0293 | Published December 19, 2022 | 4 pages Case

Collection: Darden School of Business

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Voice of the Instructor Video

This fictional case introduces students to interactive presentations through the situation of a US craft beer company that is developing a new beer product. The case discusses an organizational push to incorporate technology to help drive decision-making throughout. It opens with a product manager who is starting to design a new beer flavor and feeling pressure from his boss to embrace the CEO’s desire for interactive presentations. Having relied on static presentations previously, the manager searches for guidance to get started. This case is taught at Darden in a first-year MBA elective business communications course, “Storytelling with Data.” It could also be used in a module on producing interactive presentations. The material can be taught in tandem with an introductory lesson in Tableau, Power BI, or some other interactive presentation program.

(1) Introducing interactive presentations; (2) Understanding fundamental elements of designing an interactive presentation; (3) Exploring expectations for effective interactive presentations