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Purpose Driven Marketing 2025

Bhagwat, Yashoda

Darden Course Pack

Purpose Driven Marketing 2025

Bhagwat, Yashoda

CP-2422 | Published January 3, 2025 Darden Course Pack

Collection: Darden School of Business

Product Details

Purpose-Driven Marketing: Navigating Polarization for Competitive Advantage is a timely and essential course designed to explore the critical intersection of marketing strategy, societal values, and political dynamics. In today's polarized political climate, businesses face unique challenges and opportunities in aligning their marketing efforts with a clear sense of purpose. This course examines the strategic frameworks, ethical considerations, and practical approaches necessary for leveraging purpose-driven marketing to thrive amidst polarization.

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