Resource Allocation (Part 1) (VIDEO PLAYLIST)
M-0935 | Published January 25, 2017 | Duration 27:24 Video Playlist
Collection: Darden School of Business
Product Details
"Marketing Analytics Resource Allocation (Part 1)" is an introduction to and overview of how marketing analytics can be used to measure the impact of marketing. In this first part of a two-part series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime value. Videos in this playlist: Why Marketing Analytics Using Resource Allocation to Build Success The Resource Allocation Process Understanding the Resource Allocation Process The Power of Analytics
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