Saks Fifth Avenue: Project Evolution
Fairchild, Gregory...
Saks Fifth Avenue: Project Evolution
Fairchild, Gregory B.; Kassam-Adams, Shahir
S-0244 | Published October 21, 2014 | 21 pages Case
Collection: Darden School of Business
Product Details
This case is used in Darden's first-year strategy course and is appropriate for MBA, Executive MBA, GEMBA, and executive education programs. The head of strategy for a well-known fashion retailer, Saks Fifth Avenue, and her general management colleagues face critical decisions required to address evolving buying patterns as online retailing becomes an important part of consumer behavior. How should a successful firm organize itself when market shifts require existing and emerging processes to coexist in one organizational structure?
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