Search Costs and Market Efficiency in Em...
Professor Tarun Ja...
Search Costs and Market Efficiency in Emerging Economies
Professor Tarun Jain; Rohini Ray
ISB059 | Published March 29, 2016 | 5 pages Technical Note
Collection: Indian School of Business
Product Details
This note summarizes recent research on how information technology (such as mobile phones or internet) can be used to reduce costs associated with searching for prices, as well as the associated increases in social welfare.
The note is useful for courses that discuss the role of information technology in emerging market settings. Additionally, courses that examine the role of search costs in consumer behavior will find the case useful.
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