Business Case Studies & Business Publications

Snow Brand Milk Products (C): 2009—Remai...

Werhane, Patricia ...

Case

Snow Brand Milk Products (C): 2009—Remaining Challenges

Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, Regina

E-0349 | Published February 26, 2010 | 2 pages Case

Collection: Darden School of Business

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The turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges that the company faced in 2009: primarily, continuing to build its Corporate Social Responsibility approach and addressing environmental and social issues.

(1) Learning the complexities of a company's efforts to build a sustainable corporate social responsibility approach to business, (2) Learning how corporate turnaround (both internal and external) can be managed.