Sustainable Competitive Advantage
Venkatesan, Rajkum...
Sustainable Competitive Advantage
M-1015 | Published January 12, 2022 | 6 pages Technical Note
Collection: Darden School of Business
Product Details
This note discusses the sources of competitive advantage for firms, including scale economies, network economies, counter positioning, switching costs, branding, cornered resources, and process power. It also introduces the features of sustainable competitive advantage, offers examples, and includes a framework for assessing the sustainability of each source of competitive advantage. This note is taught at Darden in digital marketing and would also be suitable in a module covering competitive marketing strategy.
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