Business Case Studies & Business Publications

The Amara Raja Group (B): Transforming T...

Varkkey, Biju, Sha...

Case

The Amara Raja Group (B): Transforming The HR Function for Vision 2025 and Beyond

Varkkey, Biju; Shaik, Farheen Fathima

IIMA-HRM0241(B) | Published February 2, 2023 | 20 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Learning Objectives

This case, Amara Raja Group (B): Vision 2025 is set in 2019 where the HR department has gone through multiple interventions commencing in 2017, including building a business specific recruitment strategy, making HR digital, and development of an employee value proposition. With changes in external environment including increased digitisation, automation, and industry 4.0 along with the internal shift of leadership of ARG from the founder RNG to Jay Galla to the newer generation, Jaikrishna ponders upon the way forward for the HR function of the group.

The first objective is to provide case participants with an opportunity to understand the transformation of HR in ARG with to achieve the Vision 2025, keeping in mind ARG's core values and the need to maintain a specific culture in ARG. The second objective is to understand the role of HR and the intergenerational shift in family led businesses. The third objective is to understand the dynamic changes in the external environments with the onset of industry 4.0, automation, artificial intelligence, and so on and its impact on the state of functioning of HR.