Business Case Studies & Business Publications

The Business of Broadway: When Art Meets...

Cian, Luca, Eagan,...

Technical Note

The Business of Broadway: When Art Meets Business

Cian, Luca; Eagan, Patt; Tennyson, Tre

M-1024 | Published February 3, 2022 | 16 pages Technical Note

Collection: Darden School of Business

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While there will always be a place in this world for “art for art’s sake,” the artistic value of creative works need not be diminished by the application of commercial considerations. In fact, the argument can be made that both artist and consumer benefit when these two worlds are harmoniously fused. This note explores this notion, with the authors developing a reference document for business and art students to draw upon when entering the business of Broadway and navigating the myriad decisions when bringing a creative work to commercializable life.