The Genius Behind Netflix’s Ascension to...
Chatterjee, Sayan
The Genius Behind Netflix’s Ascension to the Top: Personalization-Driven Arbitrage
S-0456 | Published September 25, 2024 | 10 pages Technical Note
Collection: Darden School of Business
Product Details
This technical note deconstructs the amazing decisions made by the streaming company Netflix that allowed it to become one of the only profitable streaming services in 2024. It has succeeded by acquiring critical capabilities with very little capital outlay and monetizing these beyond what anyone imagined possible through different forms of what this note terms “arbitrage.” This story has wide relevance to businesses that want to simultaneously increase value and lower costs, commonly known as business model innovation.
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