The Power of Analytics (VIDEO)

Venkatesan, Rajkumar

M-0928 | Published January 25, 2017 | Duration 2:22 Video

Collection: Darden School of Business

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This two-minute video shows how analytics contributed to a growth in profits at IBM. IBM used analytics to answer the question: How do you optimally allocate the salesforce across six customer segments to maximize profits?

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