Thinking Strategically About Communicati...
West, June A.
Thinking Strategically About Communication
BC-0158 | Published October 23, 2001 | 5 pages Technical Note
Collection: Darden School of Business
Product Details
This note offers a four-step framework for writing business letters, reports, and proposals. It advises the writer to consider purpose, audience, channel, and message structure when drafting managerial communications, and offers effective strategies for dealing with common communication challenges.
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