Vitaliy's Purchase Decision
Baucells, Manel, D...
Vitaliy's Purchase Decision
Baucells, Manel; Dydyshka, Vitaliy
QA-0861 | Published March 15, 2017 | 1 pages Exercise
Collection: Darden School of Business
Product Details
This short case presents the trade-offs that Vitaliy faces before purchasing a car. The case contains a consequence table showing five different cars and how they fare on six attributes, including price, user ratings, torque, fuel consumption, and engine power. The case is ideal to introduce the multiattribute methodology.
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