Business Case Studies & Business Publications

VIZIO: Decision Brief (B)

Chatterjee, Sayan

Case

VIZIO: Decision Brief (B)

Chatterjee, Sayan

S-0467 | Published January 21, 2025 | 6 pages Case

Collection: Darden School of Business

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This B case follows an A case set in 2002, in which students considered how to design a value chain for VIZIO HOLDING CORP. (VIZIO) to capitalize on the opportunities afforded by new flat-screen technologies while overcoming the challenges. Now, in 2018, VIZIO has become a dominant player in the flat-screen TV market. It was the first TV manufacturer to introduce features enabling consumers to stream online content to their TVs, and it was collecting consumer data to personalize marketing. Students now consider whether VIZIO’s strategy of being a fast follower is sustainable in this new media environment. This case set is taught in the final-year undergraduate, MBA, or Executive MBA strategy class; it would also be suitable in a module covering entrepreneurship.