What the Research Tells Us (VIDEO)

Gentile, Mary

OB-1226 | Published August 30, 2018 | Duration 6:35 Video

Collection: Darden School of Business

Product Details

In this 6:32-minute video, part of the Giving Voice to Values (GVV) series, Mary Gentile discusses research findings that show the effectiveness of a focus on rehearsal and pre-scripting in order to help people act on their values.

Understand the research that supports the idea of "moral muscle memory."