Business Case Studies & Business Publications

Yearbook Inc. (B): The Emergence of Canv...

Venkataraman, S., ...

Case

Yearbook Inc. (B): The Emergence of Canva

Venkataraman, S.; Maiden, Stephen E.

S-0370 | Published March 22, 2022 | 12 pages Case

Collection: Darden School of Business

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Product Details

This case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), follows Melanie Perkins as she visits Silicon Valley, works to find solid tech talent to build her product, and tirelessly pitches her one-stop-shop design tool, Canva, to prospective investors. Could she and her team get Canva off the ground?

- Evaluate the business model and key performance indicators for Fusion and Canva - Examine the strategic choices and tradeoffs that an entrepreneur must make - Understand the capital-raising process and role-play making a pitch to a venture capitalist - Compare the value proposition of competing companies and technologies in a changing industry landscape