Business Case Studies & Business Publications

Marissa Mayer at Google

Thomas-Hunt, Melis...

Case

Marissa Mayer at Google

Thomas-Hunt, Melissa C.; Gethin-Jones, Meredith; Fleming, Susan

OB-1028 | Published August 2, 2012 | 13 pages Case

Collection: Darden School of Business

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Marissa Mayer has been asked to think about factors that were impacting Google's ability to innovate and adjust its strategy so that the organization could remain one of the world's foremost leaders in technology. In an industry (and at a company) that was changing and growing exponentially, it would be difficult to pinpoint specific variables and trends. But Mayer knew that one element crucial to Google's ongoing success would be its ability to recruit the best talent available and foster an environment that would encourage that talent to generate the best ideas. As Mayer contemplated how to ensure this, she considered that women currently represented only a small fraction of Google's engineers, suggesting a missed opportunity.