Author Profile
Batova, Tatiana
Digital Dining Dilemma: EU Expansion
QA-0984 | Published May 20, 2025 | 6 pages Case
Collection: Darden School of Business
The case invites students to step into the role of Phoebe Gabris, a newly hired MBA graduate and senior analyst at Platr Inc., a US-based cloud point-of-sale (POS) provider for the restaurant industry... Read More
Connection by Design: User Experience Research at Meshify (A)
ENT-0237 | Published January 08, 2025 | 4 pages Case
Collection: Darden School of Business
This fictional case tells the story of Priya, a user experience (UX) researcher at Meshify. Meshify is a young start-up that provides high-quality mesh network services, with a mission to deliver bett... Read More
Connection by Design: User Experience Research at Meshify (B)
ENT-0238 | Published January 08, 2025 | 16 pages Case
Collection: Darden School of Business
This case, the follow-up to “Connection by Design: User Experience Research at Meshify (A)” (UVA-ENT-0237), continues the story of Priya, a user experience (UX) researcher at mesh network start-up Mes... Read More
Connection by Design: User Experience Research at Meshify (C)
ENT-0239 | Published January 08, 2025 | 8 pages Case
Collection: Darden School of Business
This case concludes the story of Priya, a user experience (UX) researcher at mesh network start-up Meshify, set up in “Connection by Design: User Experience Research at Meshify (A)” (UVA-ENT-0237) and... Read More
Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (B)
Batova, Tatiana Moriarty, Brian Murray, Meghan
BC-0309 | Published September 23, 2024 | 3 pages Case
Collection: Darden School of Business
This case, a follow-up to “Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (A)” (UVA-BC-0308), follows up on Tyson Foods, Inc., after its frozen chicken nugget recall. The authors recommend dist... Read More
Tyson Recalls 30,000 Pounds of Frozen Chicken Nuggets (A)
Batova, Tatiana Moriarty, Brian Murray, Meghan
BC-0308 | Published September 23, 2024 | 5 pages Case
Collection: Darden School of Business
This case opens on November 4, 2023, with Yasmin Bello, head of media relations for Tyson Foods, Inc. (Tyson). Earlier that day, Tyson had issued a voluntary recall for its Fun Nuggets, breaded and fu... Read More
Saving Lives with Data Visualizations (B): Charts in the Time of COVID-19
Batova, Tatiana Adkins, Thomas
BC-0314 | Published September 20, 2024 | 2 pages Case
Collection: Darden School of Business
This is a companion case to “Saving Lives with Data Visualizations (A): Charts in the Time of Cholera,” which has students analyze the work of early data scientists as they confronted cholera outbreak... Read More
The Basics of Multivariate Regressions in Excel
BC-0311 | Published August 26, 2024 | 4 pages Technical Note
Collection: Darden School of Business
This technical note provides a comprehensive guide to conducting multivariate linear regressions using Excel. It covers essential concepts such as setting up the regression model, selecting variables,... Read More
Usability Testing for Data Visualizations
BC-0301 | Published February 07, 2024 | 7 pages Technical Note
Collection: Darden School of Business
This technical note explores the applications of usability testing to enhance the effectiveness of data visualizations in persuasive communication. It argues that beyond following best practices for v... Read More
Market Street Wine: Extending the Aisle
BC-0286 | Published December 19, 2022 | 6 pages Case
Collection: Darden School of Business
This case and data set can be used with data visualization software to tell a story with data through charts, maps, and dashboards. Using an independent wine shop, Market Street Wine, the case describ... Read More
Saving Lives with Data Visualizations (A): Charts in the Time of Cholera
BC-0288 | Published October 03, 2022 | 21 pages Case
Collection: Darden School of Business
With COVID-19 the most recent reminder, pandemics have plagued humankind for much of recorded history. Cholera killed millions around the world in the 19th century, and there were three major cholera ... Read More
Flying Around Real Estate Development: Persuading with Data Visualizations
Batova, Tatiana Ruediger, Stefan Yemen, Gerry
BC-0285 | Published August 23, 2022 | 3 pages Case
Collection: Darden School of Business
This case and dataset can be used in a course on storytelling with data to explore how various types of maps in combination with other types of charts drive decision-making. It is designed for working... Read More