Business Case Studies & Business Publications

Understanding TV and Video Streaming Ind...

Palomba, Anthony, ...

Case

Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist

Palomba, Anthony; Adkins, Thomas

M-1042 | Published January 18, 2024 | 10 pages Case

Collection: Darden School of Business

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Voice of the Instructor Video

This partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix executive as they develop a slate of original series. Students are given a chance to explore the types of key performance indicators that might forecast a hit show while also learning about the media industry and the creative process.

- Gain exposure to the media industry and the history of television - Examine the intersection of data and the creative process - Understand how consumers engage with content and content platforms - Explore the metrics and KPIs relevant to measuring and forecasting content success