Technical Note

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A User’s Guide to BPM5-Based BOP and IIP Accounts

Warnock, Francis E.

BP-0523 | Published May 20, 2008 | 8 pages Technical Note

Collection: Darden School of Business

This note presents a short description of BPM5-based balance of payments (BOP) and international investment position (IIP) presentations. It refers to data for South Africa, but given that there are w... Read More

Digital Marketing Metrics: Measuring What Matters

Venkatesan, Rajkumar; Klopfenstein, Amy

M-1049 | Published September 10, 2024 | 8 pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of common digital marketing metrics. It includes formulas for calculating the metrics and an explanation of what each metric represents. It also describes the ... Read More

The Influence of Cultural Values in Business Practice

Behfar, Kristin J.; Thompson, Sylvie; Yemen, Gerry

OB-1056 | Published October 15, 2014 | 13 pages Technical Note

Collection: Darden School of Business

Culture is a highly complex set of learned behaviors that function at multiple levels. Cultural challenges go beyond overcoming language differences and navigating different national legal systems. Cu... Read More

Clear, Complete, and Concise: Avoiding the Seven Deadly Sins of Analytic Writing

Lipson, Marc L.

BC-0221 | Published April 24, 2009 | 11 pages Technical Note

Collection: Darden School of Business

Effective, persuasive analytical writing is a critical management skill. This note trains students to write to the needs and expectations of their readers with objectivity and efficiency, whether they... Read More

Moral Theory and the Language of Ethics and Business

Wicks, Andy; Freeman, R. Edward; Harris, Jared D.; Parmar, Bidhan L.; Kaufmann, Lauren; Mead, Jenny

E-0405 | Published January 05, 2016 | 10 Pages Technical Note

Collection: Darden School of Business

Since ethics is an integral part of management, it is vital for managers to become comfortable with the language of ethics and to understand how it is inextricable from the language of business. Stude... Read More

Managing for Stakeholders and the Purpose of Business

Freeman, R. Edward; Parmar, Bobby

E-0415 | Published September 13, 2017 | 10 pages Technical Note

Collection: Darden School of Business

The benefits or harms achieved by a business is determined in part by the choices that business leaders make. One important driver of these choices is a leader’s view of the purpose of business. This ... Read More

Business Valuation: Standard Approaches and Applications

Schill, Michael J.

F-1684 | Published January 22, 2013 | 14 pages Technical Note

Collection: Darden School of Business

This note provides an introduction to the standard approaches used to value businesses from the perspective of the investor (e.g., discounted cash flow, market multiples). Each approach is illustrated... Read More

The Scientist, the Artist, and the Judge

Ellis, Lillien; Cronin, Matthew A.

OB-1499 | Published January 07, 2026 | 10 Pages Technical Note

Collection: Darden School of Business

This technical note introduces the Scientist–Artist–Judge (SAJ) framework, a practical model for understanding and improving how people think through complex managerial and leadership challenges. The ... Read More

Redesigning Work in the Age of AI: Publicis Sapient's Five-Step Marketing Transformation

Whitler, Kimberly

M-1080 | Published April 28, 2026 | 8 Pages Technical Note

Collection: Darden School of Business

This technical note examines how AI transformed the marketing process of Publicis Sapient, a multibillion-dollar technology company. Using Publicis Sapient's journey as an example of how a firm's mark... Read More

An Introduction to Ethics: Framing and Key Themes in Business Ethics

Wicks, Andy; Parmar, Bidhan L.; Freeman, R. Edward; Harris, Jared D.; Mead, Jenny

E-0340 | Published January 12, 2009 | 6 Pages Technical Note

Collection: Darden School of Business

Every day, managers make decisions that can affect customers, employees, financiers, partners, the community, and the world in powerful ways. Since managers are accountable to these groups, they shoul... Read More

Overview of Credit Ratings

Eades, Kenneth M.; Benedict, Ryan

F-1413 | Published August 04, 2004 | 12 pages Technical Note

Collection: Darden School of Business

This note is a brief summary of how credit-rating agencies do their job. It includes historical information on rates and capital spreads. The note serves as useful supplementary reading, for students ... Read More

Business Performance Evaluation: Approaches for Thoughtful Forecasting

Schill, Michael J.

F-1490 | Published December 08, 2005 | 17 pages Technical Note

Collection: Darden School of Business

This note provides an introduction to financial ratios and financial forecasting. It examines principles in the art and science of thoughtful financial forecasting. In particular, it reviews the impor... Read More

Listening: A Negotiator’s Playbook

Elias, Allison

BC-0330 | Published December 16, 2025 | 9 Pages Technical Note

Collection: Darden School of Business

As negotiators, we focus extensively on expressing our own thoughts, preferences, and goals. We prepare what we want to say to the other party before the negotiation; we engage in verbal expression du... Read More

Understanding Basic Financial Statements

Allen, Brandt R.; Sack, Robert J.

C-2335 | Published October 02, 2012 | 11 pages Technical Note

Collection: Darden School of Business

This note describes balance sheets, income statements, and statements of owners' equity and serves as an introduction to basic financial statements.... Read More

Understanding Organizational Culture: An Iceberg and a Toolkit

Martin, Sean; Kemp, Bianca

OB-1485 | Published March 12, 2025 | 12 pages Technical Note

Collection: Darden School of Business

This technical note explores the concept of culture within an organizational context—what it is, how it functions, how it shows up, how it differs, and more importantly, how one effectively influences... Read More

How to Better Frame Problems

Parmar, Bidhan

G-0630 | Published July 13, 2012 Technical Note

Collection: Darden School of Business

Before managers can solve problems or take advantage of opportunities that may arise in their businesses, they must frame those problems or opportunities. Typically, leaders identify and frame problem... Read More

What Is Power? Clarifying Concepts and Controversies

Belmi, Peter; Kemp, Bianca

OB-1498 | Published December 16, 2025 | 9 Pages Technical Note

Collection: Darden School of Business

Power can be one of the most misunderstood and discomforting topics in organizational life. Yet it shapes every team and institution, and leaders who fail to grasp how it works often misread critical ... Read More

Three Empirical Methods for Calculating Customer Lifetime Value

Zhang, Zhihao; Whitler, Kimberly A.; Venkatesan, Rajkumar

M-1056 | Published August 01, 2024 | 11 pages Technical Note

Collection: Darden School of Business

A useful method in the marketer’s toolkit for determining the value of a representative customer from a certain segment is customer lifetime value (CLV). A CLV analysis essentially summarizes the prof... Read More

An Overview of Financial Statement Analysis: The Mechanics

Allen, Brandt R.; Simko, Paul J.

C-2255 | Published August 23, 2007 | 26 pages Technical Note

Collection: Darden School of Business

On September 20, 2000, Jonathan Weill, a Wall Street Journal reporter in Dallas, Texas, published a piece questioning the profitability and accounting of Enron Corporation. He based his article on a s... Read More

Business Valuation in Mergers and Acquisitions

Schill, Michael J.; Loutskina, Elena

F-1699 | Published October 02, 2013 | 11 pages Technical Note

Collection: Darden School of Business

This note discusses valuation in the context of business mergers and acquisitions. It builds on standard methods of business valuation to consider the unique questions arising in a merger or acquisiti... Read More

Crafting Your Brand Identity: A Guide to Positioning Statements and Messaging Pillars

Cian, Luca; Mahoney, Madison; Santoro, Samantha

M-1071 | Published September 19, 2025 | 7 Pages Technical Note

Collection: Darden School of Business

In today’s saturated market, brands succeed by clearly defining who they are and why they matter. Successful brands don’t leave their messaging to chance—they establish a strategic foundation that gui... Read More

Giving Voice to Values Workshop: Introduction for Instructors

Gentile, Mary C.

OB-1258 | Published August 15, 2012 | 7 Pages Technical Note

Collection: Darden School of Business

This technical note is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This no... Read More

Venture Capital in Biotechnology

Matherne, G. (Paul); Herpfer, Christoph; Dow, Ethan

OM-1796 | Published December 05, 2023 | 8 pages Technical Note

Collection: Darden School of Business

Pharmaceutical companies have historically relied on their ability to research, develop, manufacture, and sell drug products. Developing a successful drug is a complex and lengthy process, with no gua... Read More

Option Contracts and Their Valuation

Harris, Robert S.; Conroy, Robert M.

F-1519 | Published February 01, 2000 | 13 pages Technical Note

Collection: Darden School of Business

This note introduces options (both calls and puts) and their valuation. After covering the history of options and the basic nature of their payoffs, the note provides an intuitive discussion of the de... Read More

The Basics of Private Equity Funds

Chaplinsky, Susan

F-1731 | Published May 26, 2015 | 13 pages Technical Note

Collection: Darden School of Business

Private equity (PE) refers to illiquid investments or securities that are not publicly traded on an exchange, such as venture capital, mezzanine or distressed debt, leveraged buyouts, timber, oil and ... Read More

Digital Product Management with Hypothesis-Driven Development

Cowan, Alex

OM-1740 | Published April 13, 2023 | 23 pages Technical Note

Collection: Darden School of Business

This technical note introduces readers to hypothesis-driven design (HDD) in digital product management. HDD operates from the foundation that ideas should be testable and teams should work to minimize... Read More

The Genius Behind Netflix’s Ascension to the Top: Personalization-Driven Arbitrage

Chatterjee, Sayan

S-0456 | Published September 25, 2024 | 10 pages Technical Note

Collection: Darden School of Business

This technical note deconstructs the amazing decisions made by the streaming company Netflix that allowed it to become one of the only profitable streaming services in 2024. It has succeeded by acquir... Read More

Operations and Financial Performance: How Operations Management Affects the Profit-and-Loss Statement

Chao, Raul O.; Goldberg, Rebecca

OM-1633 | Published September 03, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the links between operations and firm performance, including how operations management decisions impact the financial performance metrics and finan... Read More

Operations and Financial Performance: How Operations Management Decisions Affect the Balance Sheet

Chao, Raul O.; Goldberg, Rebecca

OM-1634 | Published September 03, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the links between operations and firm performance, including how operations management decisions impact the financial performance metrics and finan... Read More

Methods of Valuation for Mergers and Acquisitions

Chaplinsky, Susan; Schill, Michael J.; Doherty, Paul

F-1274 | Published March 03, 2000 | 18 pages Technical Note

Collection: Darden School of Business

This note addresses the methods used to value companies in an M&A (mergers and acquisitions) setting. It provides a detailed description of the discounted-cash-flow (DCF) approach and reviews other me... Read More

Applications of AI in Healthcare

Ruggiano, Marc; Guha, Surbhi

OM-1851 | Published April 02, 2026 | 22 Pages Technical Note

Collection: Darden School of Business

The healthcare sector is the largest in the US economy and is uniquely complex, with strict regulations, numerous interconnected stakeholders, and intricate workflows. Historically, although rich in d... Read More

Portfolio Selection and the Capital Asset Pricing Model

Lipson, Marc L.

F-1604 | Published September 18, 2009 | 6 pages Technical Note

Collection: Darden School of Business

In the context of determining an optimal portfolio to recommend to two hypothetical investors, this structured analysis leads students through a series of steps examining return data for three stocks.... Read More

The Dime that Started a Movement: The History and Development of Credit Unions

Fairchild, Gregory B.; Smith, Robert N.

ENT-0103 | Published December 11, 2008 | 9 pages Technical Note

Collection: Darden School of Business

This note provides students a rich background on the history, evolution, and current challenges in the credit union industry, with a particular focus on community-development credit unions. The case m... Read More

Agile Development

Cowan, Alex; Grushka-Cockayne, Yael

OM-1711 | Published January 20, 2021 | 10 pages Technical Note

Collection: Darden School of Business

This technical note is designed to introduce general management students to the body of work associated with agile and its current state of practice. While anchored in a simple 68-word manifesto, agil... Read More

Basic Deal Structures

Hoffarth, Alexander; Frank, Mary Margaret

F-1862 | Published June 20, 2019 | 7 pages Technical Note

Collection: Darden School of Business

This technical notes discusses three basic deal structures used to acquire another corporation. Asset acquisitions, stock acquisitions, and mergers under state law are the three common legal forms dis... Read More

Managing Innovation: A Process Perspective

Markou, Panos

OM-1805 | Published April 15, 2024 | 6 pages Technical Note

Collection: Darden School of Business

This technical note provides a framework on innovation as a process (“how”), rather than just an outcome (“what”). It explains that innovation is a set of activities, incentives, and metrics that, whe... Read More

Trade Credit

Schill, Michael J.

F-1941 | Published March 26, 2020 | 8 pages Technical Note

Collection: Darden School of Business

When businesses deliver a product or service, they often forgo receiving immediate cash payment and allow their customers to pay later. Such payment terms are called trade credit. While trade credit f... Read More

Ethical Decision-Making: A Global Perspective

Wicks, Andrew C.

E-0380 | Published August 14, 2012 | 15 pages Technical Note

Collection: Darden School of Business

This technical note on ethics builds on and further develops the conversation about ethics. It provides background, language, and concepts to identify and analyze managerial problems from an ethics pe... Read More

The IPO Issue Process

Chaplinsky, Susan; Conroy, Robert M.

F-1700 | Published September 18, 2013 | 13 pages Technical Note

Collection: Darden School of Business

This note covers the institutional process for companies making an initial public offering (IPO) of equity. It focuses on the basic institutional requirements of an underwritten security offering and ... Read More

Introduction to Strategy

Lenox, Michael; Liedtka, Jeanne M.; Snell, Scott A.; Harris, Jared D.

S-0183 | Published March 22, 2010 | 4 pages Technical Note

Collection: Darden School of Business

Strategy is complex, requiring clarity about organizational objectives as well as the variety of external forces?competitive, economic, and technological?that come into play. Ultimately, strategy is a... Read More

Strategic M&A Analysis

Bourgeois, L. J. III; Hoeber, Henning

S-0224 | Published November 26, 2012 | 15 pages Technical Note

Collection: Darden School of Business

This note deals with the issues of strategy, the first common source of acquisition failure. An appropriate master plan that links strategy and integration is a critical requirement for this interplay... Read More

Demand Unconstraining Methods

Popescu, Dana; Boatright, Benjamin

QA-0934 | Published October 26, 2022 | 8 pages Technical Note

Collection: Darden School of Business

This technical note examines two common methods for estimating customer demand using historical data observations that are constrained by availability. First, this note explains how to leverage the av... Read More

Project Scoping

Grushka-Cockayne, Yael; Ridgway, Griffith

QA-0960 | Published November 14, 2023 | 9 pages Technical Note

Collection: Darden School of Business

A project’s scope specifies the work needed to deliver a product, service, or result, given specified features and functions. At its core, scoping a project requires accurately predicting the allocati... Read More

Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions

Whitler, Kimberly A.; Hagerty, Serena; Zhang, Zhihao; Maiden, Stephen E.

M-1045 | Published February 28, 2024 | 4 pages Technical Note

Collection: Darden School of Business

A key negotiating concept, the Zone of Possible Agreement (ZOPA), allows a buyer and seller to reach a mutually acceptable price. This technical note provides an overview of ZOPA for both individual-l... Read More

National Power and the Structure of Foreign Trade and the New Geoeconomics

Debaere, Peter

GEM-0253 | Published October 29, 2025 | 5 Pages Technical Note

Collection: Darden School of Business

Geoeconomists combine economics and political science to study how governments use their countries’ economic strength to exert influence (power) on foreign entities over which they tend not to have di... Read More

Cybersecurity in the Post-AI Era

Cowan, Alex; Mitchell, Dave

OM-1844 | Published November 06, 2025 | 19 Pages Technical Note

Collection: Darden School of Business

Cybersecurity (or just security, as it’s called in tech and as we call it in this note) is no longer a niche responsibility managers can hand off—it’s become a core, strategic function in every compan... Read More

Asset-Backed Securities

Allayannis, George (Yiorgos); Malhotra, Sumit; Varma, Alankrit

F-2116 | Published July 24, 2025 | 13 Pages Technical Note

Collection: Darden School of Business

This technical note examines key considerations involved in the decision of whether to invest in a credit facility backed by underlying assets, such as a fintech's loans to consumers. When evaluating ... Read More

Building an Industry Thesis for Entrepreneurship Through Acquisition (ETA)

Alexander, Les; Madanha, Arnold

ENT-0243 | Published December 08, 2025 | 37 Pages Technical Note

Collection: Darden School of Business

Entrepreneurship Through Acquisition (ETA)—where aspiring entrepreneurs search for, acquire, and scale established small-to-medium-sized businesses rather than launching start-ups—can benefit from a c... Read More

A Note on Leases

Hopkins, Justin J.

C-2439 | Published May 28, 2020 | 6 pages Technical Note

Collection: Darden School of Business

This technical note explains how to account for leases under Accounting Standards Codification 842. This new addition to US generally accepted accounting principles became effective for fiscal years b... Read More

Trading Strategies with Options

Conroy, Robert M.

F-1429 | Published August 09, 2007 | 9 pages Technical Note

Collection: Darden School of Business

This technical note provides a brief introduction to option trading strategies. It covers pay-off diagrams and specifically introduces bull spreads, butterfly spreads, and calendar spreads. It also in... Read More

Managing Inventories: Determining Order Quantity

Freeland, James R.; Landel, Robert D.; Weiss, Elliott N.

OM-1395 | Published September 15, 2009 | 4 pages Technical Note

Collection: Darden School of Business

Cycle-stock ordering decisions, including cost-element considerations, are examined. Students will see that as materials flow from suppliers through a firm's operations to customers, the cost-effectiv... Read More

Private Debt: An Introduction

Allayannis, George (Yiorgos); Anselmo, Michael

F-2107 | Published May 27, 2025 | 10 pages Technical Note

Collection: Darden School of Business

Since the global financial crisis (GFC), institutional investors have increasingly included private debt in their broader portfolios. Private debt refers to loans made to companies by nonbank lenders,... Read More

Cybersecurity: Managerial Basics

Laseter, Timothy M.; Johnson, M. Eric; Sesia, Aldo

OM-1807 | Published February 22, 2024 | 16 pages Technical Note

Collection: Darden School of Business

This note introduces cybersecurity—what it is, why it is needed, and current practices and solutions. While the broad issue of information security is a concern for governments and individuals, this n... Read More

An Introduction to Equity Residual Cash Flow

Schill, Michael J.

F-2070 | Published May 01, 2024 | 9 pages Technical Note

Collection: Darden School of Business

This technical note introduces the concept of equity cash flow or equity residual cash flow. The note provides an explicit comparison between free cash flow and equity residual cash flow in the contex... Read More

Unconventional Monetary Policy

Hachem, Kinda

GEM-0196 | Published August 25, 2021 | 5 pages Technical Note

Collection: Darden School of Business

Unconventional monetary policy has become the norm since the 2008 financial crisis. Central bank balance sheets have swelled and new tools for interest rate control have now emerged. This technical no... Read More

Project Management Versus Product Management

Cowan, Alex; Grushka-Cockayne, Yael

OM-1845 | Published November 12, 2025 | 15 Pages Technical Note

Collection: Darden School of Business

Whether formally or informally, we’re all managing projects and refining products. Neither project management nor program management is going anywhere, and every general manager should be familiar wit... Read More

The Cost of Capital: Principles and Practice

Schill, Michael J.

F-1710 | Published February 07, 2014 | 10 Pages Technical Note

Collection: Darden School of Business

This technical note provides a student primer of firm cost of capital from a conceptual and application perspective. The note provides student intuition on the traditional theory of cost of debt, cost... Read More

Coding User Interfaces with AI

Cowan, Alex; Grushka-Cockayne, Yael

OM-1823 | Published November 18, 2024 | 17 pages Technical Note

Collection: Darden School of Business

It’s a great time to be a creatively confident general manager, whether you're a product manager, a team lead, or in some similar role. AI has made it easier than ever to bring new ideas to life and r... Read More

The United States of America: An Annual Report Compilation, 2022

Simko, Paul J.; Smith, Richard P.

C-2461 | Published June 21, 2023 | 50 pages Technical Note

Collection: Darden School of Business

This technical note provides a compiled 2022 annual report for the United States of America, consolidated for the public and private sectors. It includes financial statements, accompanying notes, disc... Read More

A Conceptual Introduction to Customer Lifetime Value

Zhang, Zhihao; Whitler, Kimberly A.

M-1053 | Published July 24, 2024 | 9 pages Technical Note

Collection: Darden School of Business

An important metric that plays a pivotal role in marketing is customer lifetime value (CLV). Given the constraint of limited marketing budgets, a company can enhance the return on its marketing invest... Read More

Valuation of Late-Stage Companies and Buyouts

Chaplinsky, Susan; Khetrepal, Shikha

F-1639 | Published March 15, 2011 | 27 pages Technical Note

Collection: Darden School of Business

This note focuses on the valuation of late-stage companies with a particular emphasis on leveraged buyouts (LBOs). In addition to LBOs, late-stage investments can arise in situations involving growth ... Read More

Positioning: The Essence of Marketing Strategy

Moore, Marian Chapman; Helstein, Richard

M-0754 | Published March 16, 2007 | 10 pages Technical Note

Collection: Darden School of Business

This note follows the development of a positioning statement for a target market. The exercise includes determining the relevant point of reference (market definition, product category, competitive se... Read More

Sources of Interpersonal Influence

Clawson, James G.

OB-0273 | Published April 03, 1988 | 4 pages Technical Note

Collection: Darden School of Business

This summary of French and Raven's classic article, "The Bases of Social Power," introduces the ideas of reward, expertise, coercion, and expert and referent power bases. This note can be used as an i... Read More

The Seven Questions of Marketing Strategy

Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.

M-0779 | Published July 08, 2009 | 4 pages Technical Note

Collection: Darden School of Business

This simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marke... Read More

The Black-Scholes Option-Pricing Model

Harris, Robert S.; Conroy, Robert M.

F-1522 | Published February 05, 2007 | 10 pages Technical Note

Collection: Darden School of Business

This note discusses the Black-Scholes option-pricing model and then applies the model to call options. The underlying logic of the model is emphasized and illustrated through the use of simple example... Read More

Financial Analytics Toolkit: Financial Statement Forecasting

Lipson, Marc L.

F-1928 | Published December 04, 2019 | 8 pages Technical Note

Collection: Darden School of Business

Managers need to be comfortable with financial statement forecasting. Forecasts allow managers to plan properly by weighing consequences and preparing for outcomes. A less-recognized but equally impor... Read More

Taxable Acquisitive Deal Structures for C Corporations

Frank, Mary Margaret

F-1875 | Published June 25, 2019 | 13 pages Technical Note

Collection: Darden School of Business

This technical note outlines the consequences to the acquirer, target, and the target’s shareholders from a basic taxable acquisition of C corporations. Specifically, asset acquisitions, stock acquisi... Read More

Equity Compensation and the US Tax Consequences

Frank, Mary Margaret; Lynch, Luann J.

C-2385 | Published August 17, 2018 | 13 pages Technical Note

Collection: Darden School of Business

This technical note explores the many different forms of equity compensation. Equity compensation, defined as compensation that provides for the delivery of equity securities, aligns employees’ incent... Read More

Relevant Costs and Benefits in Decision-Making: An Introduction

Lynch, Luann J.

C-2512 | Published April 08, 2025 | 4 pages Technical Note

Collection: Darden School of Business

This note presents an introduction to relevant costs and benefits—those costs and benefits that differ between two alternatives in decision-making. The note provides important terminology around this ... Read More

An Introduction to Project Finance: The Partitioning of Cash Flow

Harris, Robert S.; Schill, Michael J.

F-2106 | Published May 27, 2025 | 5 pages Technical Note

Collection: Darden School of Business

A standard approach to business valuation is to value the total cash flows that the business is expected to provide to all investors, but when the implications of financing decisions take center stage... Read More

AI-Based Search: Information-Search Marketing and Generative Engine Optimization

Whitler, Kimberly; Pettiette, Michael

M-1083 | Published May 05, 2026 | 9 Pages Technical Note

Collection: Darden School of Business

This technical note explains the evolution of consumer search behavior and introduces a practical framework that can enable marketing leaders to manage brand visibility when customers increasingly rec... Read More

Writing to Reflect: Mindful Leadership in the Face of Change

Powell, Elizabeth A.

BC-0217 | Published March 04, 2007 | 6 pages Technical Note

Collection: Darden School of Business

"Writing to Reflect" introduces the use of writing as an aid to creative and critical thinking in the context of leading change. The note explains how the process of reflective writing slows thinking... Read More

Valuing Late-Stage Companies and Leveraged Buyouts

Chaplinsky, Susan

F-1846 | Published August 23, 2018 | 17 pages Technical Note

Collection: Darden School of Business

This note replaces "Valuation of Late-Stage Companies and Buyouts" (UVA-F-1639). This note focuses on the valuation of late-stage companies with a particular emphasis on leveraged buyouts (LBOs). In ... Read More

Legal Aspects of Pricing

Wilcox, Ronald T.; Kelner, Jordan

M-0856 | Published December 17, 2013 | 27 pages Technical Note

Collection: Darden School of Business

This technical note explores some of the legal implications that companies face when deciding how to price their goods. It focuses on the three main federal antitrust laws: the Sherman Antitrust Act, ... Read More

An Introduction to Private Equity Secondaries

Loutskina, Elena; LoMonaco, Nick

F-2123 | Published October 20, 2025 | 16 Pages Technical Note

Collection: Darden School of Business

This technical note introduces readers to two types of secondary market transactions in the private equity space: limited-partner-led (LP-led) secondaries and general-partner-led (GP-led) secondaries.... Read More

Fiduciary Duties and Corporate Disclosures

Naughton, James

C-2484 | Published July 30, 2024 | 2 pages Technical Note

Collection: Darden School of Business

Entrustment often puts the trusting party in a position of vulnerability, such as when an individual relies on the advice and counsel of a real estate agent in a property transaction. In the United St... Read More

Artificial Intelligence in Business: Machines and Management

Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin

OM-1778 | Published November 01, 2022 | 10 pages Technical Note

Collection: Darden School of Business

This technical note offers an overview of artificial intelligence (AI) and some ways in which machine learning is leveraged to build this type of intelligence. The note also explores two schools of th... Read More

Harnessing Deliberate Creativity

Cian, Luca; Zorychta, Alex

M-1009 | Published August 02, 2021 | 7 pages Technical Note

Collection: Darden School of Business

This technical note is designed to introduce students and practitioners to the body of work associated with creativity and its applications for professionals and the organizations they lead. Creativit... Read More

Business Process Mapping

Landel, Robert D.; Snyder, Andrew

OM-1423 | Published September 02, 2011 | 10 pages Technical Note

Collection: Darden School of Business

Appropriate for courses in operations management and process improvement. This technical note explains how to utilize process maps as tools to show workflow steps, clarify process expectations and res... Read More

Pricing Metrics and Concepts

Farris, Paul W.; Pfeifer, Phillip E.; Bendle, Neil

M-0723 | Published August 09, 2005 | 24 pages Technical Note

Collection: Darden School of Business

This note describes the more common methods of calculating Price Premiums (also known as Relative Prices). Students will explore Reservations Prices and % Good Value, the concepts that form the founda... Read More

Real-Estate Investment Trusts

Smith, C. Ray; Green, Henley

G-0524 | Published March 08, 1997 | 12 pages Technical Note

Collection: Darden School of Business

This technical note provides a thorough overview of real-estate investment trusts (REITs). Created to promote and facilitate widespread public ownership of commercial real estate, REITs are companies ... Read More

Why Countries Trade: The Theory of Comparative Advantage

Debaere, Peter

G-0594 | Published August 10, 2007 | 6 pages Technical Note

Collection: Darden School of Business

The theory of comparative advantage is a surprisingly common-sense idea, but it is often misunderstood. In this technical note, the basic theory of comparative advantage is presented with an example t... Read More

Power and Politics in Organizations

Isabella, Lynn A.

OB-0423 | Published February 03, 1992 | 12 pages Technical Note

Collection: Darden School of Business

This technical note discusses the notion of power and power dynamics in organizations. It describes sources of power and discusses politics with our organizations.... Read More

PIPEs: Private Equity Investments in Distressed Firms

Chaplinsky, Susan; Haushalter, David

F-1412 | Published July 23, 2003 | 9 pages Technical Note

Collection: Darden School of Business

This technical note describes the basic features of a new type of security called private investment in public entities (PIPEs). Increasingly, public companies in need of financing are raising capital... Read More

Structuring and Valuing Incentive Payments in M&A: Earnouts and Other Contingent Payments to the Seller

Bruner, Robert F.; Stiegler, Scott

F-1322 | Published December 12, 2001 | 21 pages Technical Note

Collection: Darden School of Business

This technical note introduces students to the use of earnouts and other forms of incentive payments in the context of mergers and acquisitions. The note describes the use of incentive payments in M&A... Read More

Key Cost Management Principles Every Executive Must Know

Sack, Robert J.; McCarthy, Daniel

C-2278 | Published January 28, 2008 | 5 pages Technical Note

Collection: Darden School of Business

In discussing the key cost management principles every executive must know, this technical note organizes the information under six principles. For example, the many meanings of the word "cost" are de... Read More

Leverage Ratios in Financial Analysis

Simko, Paul J.

C-2291 | Published December 01, 2014 | 5 pages Technical Note

Collection: Darden School of Business

This note introduces multiple concepts of leverage from an accounting context, specifically as they relate to balance sheets and income statements. Both operating- and financial-leverage ratios and th... Read More

Credit Analysis Basics

schillm@darden.virginia.edu

F-1898 | Published March 09, 2020 | 11 pages Technical Note

Collection: Darden School of Business

Capital markets facilitate the appropriate exchange of money. For lenders and borrowers, the interest rate is the primary pricing mechanism that markets use in this exchange. For borrowers deemed to h... Read More

Assessing and Improving Digital Ability: Procter & Gamble's Approach to Raising Brands' Digital Competency

Whitler, Kimberly A.; Wilder, F. D.

M-1035 | Published April 05, 2023 | 6 pages Technical Note

Collection: Darden School of Business

This technical note follows F. D. Wilder, who is being tasked with driving the Procter and Gamble's digital transformation effort. The cornerstone of the transformation would be “assessing and improvi... Read More

Convertible Notes in Early-Stage Financing

Loutskina, Elena; Chaplinsky, Susan

F-2063 | Published December 11, 2023 | 17 pages Technical Note

Collection: Darden School of Business

This technical note introduces convertible note financing for early-stage start-up companies. These unpriced securities offer significant advantages related to delayed valuation, greater speed, and lo... Read More

Working Capital: A Summary of Ratios by Industry, 2023

Lynch, Luann J.; Guo, Michael

C-2471 | Published December 20, 2023 | 11 pages Technical Note

Collection: Darden School of Business

This technical note graphically presents various working capital ratios (days inventory outstanding, days sales outstanding, days payables outstanding, cash conversion cycle, and operating cycle) over... Read More

Data Centers: History and Economics

Laseter, Timothy M.; Sesia, Aldo; Whitney, Emerson

OM-1791 | Published June 21, 2024 | 18 pages Technical Note

Collection: Darden School of Business

Many executives are under pressure to develop successful data center strategies that work for their organization, according to industry-specific criteria. While data centers have been in use for decad... Read More

Fundamentals of Process Improvement: Elements of Process-Improvement Systems

Chao, Raul O.; Goldberg, Rebecca

OM-1667 | Published September 25, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the fundamentals of process improvement, including a brief background on process improvement, the basic elements of a process-improvement program, ... Read More

Fundamentals of Process Improvement: Tools Used in Process Improvement

Chao, Raul O.; Goldberg, Rebecca

OM-1668 | Published September 25, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the fundamentals of process improvement, including a brief background on process improvement, the basic elements of a process-improvement program, ... Read More

Forecasting: Demand Forecasting

Chao, Raul O.; Goldberg, Rebecca

OM-1663 | Published September 04, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the basics of forecasting, including demand forecasting basics, moving averages, and fitting a curve. While designed to be used together, these thr... Read More

Operations and Financial Performance: How Operations Management Drives Performance

Chao, Raul O.; Goldberg, Rebecca

OM-1632 | Published September 03, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the links between operations and firm performance, including how operations management decisions impact the financial performance metrics and finan... Read More

Moral Hazard and Incentive Design

Sun, Bo

GEM-0240 | Published June 12, 2025 | 8 Pages Technical Note

Collection: Darden School of Business

This technical note establishes the concept of moral hazard and explores how to manage moral hazard in business contexts. Moral hazard—the misalignment of incentives that occurs when decision-makers d... Read More

Not Out of Thin Air: A Primer on the Sources and Uses of Cash

Schill, Michael J.

F-2114 | Published June 24, 2025 | 7 Pages Technical Note

Collection: Darden School of Business

This note is meant to build understanding of the foundational concept of sources and uses of cash in businesses. It provides some initial conceptual framing with an algebraic decomposition of some sta... Read More

Managing Economic Uncertainty

Sun, Bo

GEM-0244 | Published June 10, 2025 | 17 Pages Technical Note

Collection: Darden School of Business

This technical note examines strategic decision-making frameworks for managing economic uncertainty in business and policymaking contexts. The note presents two primary approaches: the "Wait and See" ... Read More

An Introduction to Cost Allocation

Lynch, Luann J.

C-2506 | Published March 24, 2025 | 14 pages Technical Note

Collection: Darden School of Business

This note discusses the concept of cost allocation, focusing specifically on allocating overhead, or indirect, costs to products and services. It presents a four-step process to designing cost-allocat... Read More

Disruption, Response, and Transformation: An Introductory Note

Chen, Ming-Jer; McDivitt, Logan; Rochanakit, Chawit

S-0460 | Published November 22, 2024 | 8 pages Technical Note

Collection: Darden School of Business

Organizations often struggle when faced with disruptions, or unexpected turbulence from external sources. Major disruptive events—from natural disasters to social upheaval—can impede a company’s norma... Read More

Coding for MBAs in the Age of AI

Cowan, Alex; Grushka-Cockayne, Yael

OM-1822 | Published November 19, 2024 | 9 pages Technical Note

Collection: Darden School of Business

In this note, students will learn how to think about the process of going from design to code like both a general manager and an engineer. Designed for use by students of business who are familiar wit... Read More

Understanding Consumer Responses to Brand Activism

Hagerty, Serena; Cian, Luca

M-1064 | Published February 25, 2025 | 8 pages Technical Note

Collection: Darden School of Business

This technical note examines how consumers respond to brand activism, the growing phenomenon where brands take public stances on controversial sociopolitical issues. Drawing from recent research in ma... Read More

Public Companies' Requirements to the US Securities and Exchange Commission

Murray, Meghan

BC-0307 | Published June 26, 2024 | 2 pages Technical Note

Collection: Darden School of Business

This note provides an overview of the regulatory documents the Securities and Exchange Commission (SEC) requires of public companies in the United States. Specifically, an S-1 filing is required by an... Read More

Primer on Carbon Accounting for Corporate Leaders

Naughton, James; DeMaio, Brooke

C-2463 | Published June 28, 2024 | 19 pages Technical Note

Collection: Darden School of Business

This technical note provides the foundation for a discussion of the measurement and accounting for greenhouse gas (GHG) emissions. It provides an executive-level summary organized around there questio... Read More

Buy Now, Pay Later: Disrupting Traditional Consumer Credit

Allayannis, George (Yiorgos); Malhotra, Sumit; Varma, Alankrit

F-2091 | Published September 25, 2024 | 17 pages Technical Note

Collection: Darden School of Business

This technical note discusses the history, competitors, risks and benefits, and economics of Buy Now, Pay Later (BNPL)—a financial product that allows consumers to make purchases and defer payment ove... Read More

How Operations Impacts Financial Performance

Chao, Raul O.; Goldberg, Rebecca

OM-1779 | Published October 24, 2022 | 3 pages Technical Note

Collection: Darden School of Business

This note explains the building blocks of common financial performance metrics and show how operations affect those metrics. Return on assets (ROA) and return on equity (ROE) are two key measures of t... Read More

The Economics of Competitive Markets

Murphy, Daniel

GEM-0180 | Published August 05, 2020 | 11 pages Technical Note

Collection: Darden School of Business

This note describes how the behaviors of competitive buyers and sellers interact to determine market outcomes—the price at which a product is sold, and the quantity of a product that is exchanged. It ... Read More

Opportunity Zones

Frank, Mary Margaret; Heussner, Jennings

C-2429 | Published November 10, 2020 | 13 pages Technical Note

Collection: Darden School of Business

On December 22, 2017, President Donald J. Trump signed into law the Tax Cuts and Jobs Act of 2017 (TCJA). While many pundits focused on the bigger ticket items of the bill, there was a small provision... Read More

Competitive Dynamics: An Introduction

Chen, Ming-Jer; Whittle, Mary Summers; Baum, David

S-0306 | Published September 15, 2020 | 6 pages Technical Note

Collection: Darden School of Business

This technical note discusses competitive dynamics: the various and evolving actions and reactions of two firms engaged in a rivalrous relationship. By allowing us to analyze interactions at this dyad... Read More

Understanding Risk: Systemic versus Idiosyncratic

Schill, Michael J.

F-1973 | Published January 21, 2021 | 8 pages Technical Note

Collection: Darden School of Business

Using the fictional situation of two brothers facing the challenge of managing a commodity business in central Africa, this note explores different metrics for risk and related considerations for inve... Read More

Leading with an Enterprise Perspective: The 9 Cs Model

Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.

OM-1601 | Published September 18, 2018 | 5 pages Technical Note

Collection: Darden School of Business

While managers of both for-profit and not-for-profit organizations often focus on their area of specific expertise, true success comes only from taking a complete enterprise perspective. Organizations... Read More

Note on Master Limited Partnerships

Chaplinsky, Susan; Simkins, Betty J.; Titman, Sheridan

F-1828 | Published May 17, 2018 | 21 pages Technical Note

Collection: Darden School of Business

Master limited partnerships (MLPs) are limited partnerships that trade on public exchanges in the form of units, similar to common stock. MLPs have several advantages relative to traditional C corpora... Read More

Implementing Marketing Analytics

Farris, Paul W.; Venkatesan, Rajkumar

M-0869 | Published April 30, 2014 | 8 pages Technical Note

Collection: Darden School of Business

This note supports cases used in Darden's "Marketing Analytics" course elective. Marketing analytics powered by "big data" holds the promise to transform marketing strategy from a discipline based mos... Read More

The Value of Net Operating Losses

Frank, Mary Margaret; Right, Jonathan M.

C-2256 | Published August 29, 2007 | 13 pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of the tax law governing the use of a target's net operating losses (NOLs) and other tax attributes by the acquirer. Every transaction requires the acquirer to... Read More

The Treatment of Goodwill and Other Purchased Intangibles for Tax Purposes

Frank, Mary Margaret

C-2258 | Published August 29, 2007 | 9 pages Technical Note

Collection: Darden School of Business

This technical note outlines the effect of Section 197 of the Internal Revenue Code on goodwill and other intangibles purchased in an acquisition by comparing the treatment of goodwill and other purch... Read More

Product Line Pricing

Wilcox, Ronald T.

M-0813 | Published August 02, 2011 | 10 pages Technical Note

Collection: Darden School of Business

This note discusses the technical and managerial aspects of pricing a product line. Product lines are multiple variants of essentially the same product, where individual products in the line may vary ... Read More

Investment Decision And Cash Flows

Harris, Robert S.; Pringle, John

F-0915 | Published March 29, 1989 | 18 pages Technical Note

Collection: Darden School of Business

A positive net present value (NPV) is a direct estimate of value creation for shareholders and is an operational way of carrying through on the strategy of trying to maximize shareholder wealth. To ca... Read More

Hedging with Forwards and Futures

Conroy, Robert M.

F-1428 | Published October 21, 2007 | 16 pages Technical Note

Collection: Darden School of Business

This technical note expands on the previous note, "Forwards and Futures" (UVA-F-1427), which introduced the basics of forward and futures contracts. It begins with examples where the hedging was one-f... Read More

Options on Stock Indexes, Currencies, and Futures

Conroy, Robert M.

F-1433 | Published October 03, 2007 | 17 pages Technical Note

Collection: Darden School of Business

Options on stock indexes, currencies, and futures all have something in common. In each of those cases, the holder of the option does not get the same things that the holder of the underlying asset ge... Read More

The Entrepreneurial Method: How Expert Entrepreneurs Create New Markets

Sarasvathy, Saras D.

ENT-0073 | Published December 17, 2006 | 8 Pages Technical Note

Collection: Darden School of Business

This note reflects a new focus on "effectuation," the logic behind entrepreneurial expertise, which consists of tacit as well as learnable and teachable aspects of experience that are related to high ... Read More

Your New UX Intern Is a Bot? The Promises and Perils of Generative AI–Augmented UX Research and Design

Batova, Tatiana; Shaloudegi, Koushyar; Diyora, Ronil

S-0473 | Published July 11, 2025 | 8 Pages Technical Note

Collection: Darden School of Business

Drawing on current industry practices, this technical note explores the integration of generative AI (genAI) into user experience (UX) research and design, as well as genAI's potential to accelerate w... Read More

Impact Theory of Change

Kaufmann, Lauren; Shaloudegi, Koushyar

E-0522 | Published July 25, 2025 | 7 Pages Technical Note

Collection: Darden School of Business

Organizations often have an idea of how to make a positive social or environmental impact and want to understand the likelihood that launching new programs or interventions will succeed. Managers want... Read More

Confucian Thinking for Global Leaders: A Primer on the Timeless Wisdom of the Analects

Chen, Ming-Jer; Radovanovic, Alex

S-0454 | Published May 30, 2025 | 7 Pages Technical Note

Collection: Darden School of Business

Business schools seek to instill fundamental management and leadership skills through courses in disciplines such as finance, accounting, strategy, and economics. While these essential disciplines pre... Read More

Coding Data Models with AI

Cowan, Alex; Grushka-Cockayne, Yael

OM-1825 | Published December 04, 2024 | 46 pages Technical Note

Collection: Darden School of Business

This note focuses on building models that allow for the effective organization and retrieval of data. It discusses the major steps of designing, creating, and maintaining a model that optimizes user e... Read More

Introduction to Dynamic Programming

Baucells, Manel; Zorc, Saša

QA-0955 | Published October 10, 2022 | 10 pages Technical Note

Collection: Darden School of Business

This technical note introduces dynamic programming (DP), a powerful tool for finding optimal solutions to complex problems that involve a concatenation of multiple decisions. This note assumes some fa... Read More

The Economics of Cryptocurrency

Hachem, Kinda

GEM-0190 | Published July 23, 2021 | 20 pages Technical Note

Collection: Darden School of Business

Cryptocurrencies claim to be the future of money and payments, the lifelines of any business. An informed evaluation requires understanding both the economics and the computer science behind the techn... Read More

Sustainable Competitive Advantage

Venkatesan, Rajkumar

M-1015 | Published January 12, 2022 | 6 pages Technical Note

Collection: Darden School of Business

This note discusses the sources of competitive advantage for firms, including scale economies, network economies, counter positioning, switching costs, branding, cornered resources, and process power.... Read More

The United States of America: An Annual Report Compilation, 2023

Simko, Paul; Smith, Richard P.

C-2488 | Published August 02, 2024 | 50 pages Technical Note

Collection: Darden School of Business

This technical note provides a compiled 2023 annual report for the United States of America, consolidated for the public and private sectors. It includes financial statements, accompanying notes, disc... Read More

Defined Benefit Pension Plans

Hopkins, Justin J.; Craddock, Jenny

C-2472 | Published January 12, 2024 | 7 pages Technical Note

Collection: Darden School of Business

This technical note provides background on defined benefit pension plans in the United States and a basic understanding of accounting for defined benefit plans. Topics discussed include differences be... Read More

Accounting for Bonds

Lynch, Luann J.; Benazzo, Jack

C-2475 | Published February 21, 2024 | 13 pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of accounting for bonds. It discusses bonds priced at face value, a discount, and a premium. It discusses the differences between the coupon rate and effective... Read More

Moral Theory and Frameworks

Wicks, Andrew C.; Harris, Jared D.; Parmar, Bidhan L.

E-0339 | Published January 12, 2003 | 13 pages Technical Note

Collection: Darden School of Business

This technical note outlines background theories of ethics that are relevant to managerial decision making and develops a framework that managers can use to enhance their ability to make good choices.... Read More

Fundamentals of Pricing

Parry, Mark E.

M-0566 | Published June 28, 2002 | 8 pages Technical Note

Collection: Darden School of Business

This note introduces students to the concepts of a pricing ceiling, a pricing floor, and suggests principles for narrowing the range of acceptable prices.... Read More

Stock Options and Compensation

Harris, Robert S.; Conroy, Robert M.

F-1521 | Published February 05, 2007 | 5 pages Technical Note

Collection: Darden School of Business

This note is a brief introduction to the logic and practice of using stock options to compensate executives. The Black-Scholes option-pricing model is used to estimate the value of option grants for a... Read More

Valuation Methodology: A Comparison of the Weighted-Average Cost of Capital and Equity-Residual Approaches

Harris, Robert S.

F-1007 | Published August 26, 1992 | 10 pages Technical Note

Collection: Darden School of Business

This technical note compares two methods of treating debt usage in discounted-cash-flow valuation of investment projects or companies. The note illustrates that the Weighted Average Cost of Capital ap... Read More

Note on Valuation of Cash Flows in Different Currencies

Harris, Robert S.

F-1080 | Published March 08, 2001 | 10 pages Technical Note

Collection: Darden School of Business

This technical note provides a pedagogical overview of management communication for MBA education.... Read More

A Framework for Improving Organizational Interventions

Parmar, Bidhan

G-0631 | Published July 20, 2012 | 9 pages Technical Note

Collection: Darden School of Business

This technical note analyzes and explores frameworks for improving interventions in organizations. Organizations are complex ecosystems of assumptions, artifacts, and interactions. By understanding ho... Read More

Twenty Questions for Every M&A: Improving Postmerger Integration Performance

Bourgeois, L. J. III; Harvey, Allen

S-0226 | Published September 05, 2013 | 20 pages Technical Note

Collection: Darden School of Business

This note is used in Darden's Postmerger Integration elective. The authors present a guide to help managers prepare for integration challenges and allocate integration resources more efficiently. Alth... Read More

Instructional Note - Planning Labor Requirements In Service Operations

Colley, John L.; Goodwin, Stacey M.

OM-0528 | Published April 10, 1984 | 40 pages Technical Note

Collection: Darden School of Business

This note describes the application of queuing theory to planning work-force requirements in service operations. A step-by-step method is outlined and applied to several examples using tables and char... Read More

Differences between Financial Accounting and Tax for Valuation in M&A

Elmore, Frederick A.; Frank, Mary Margaret

C-2421 | Published July 19, 2019 | 18 pages Technical Note

Collection: Darden School of Business

This technical note outlines the differences between financial accounting standards and tax law that affect the valuation of potential targets depending on the deal structure employed. Valuation mode... Read More

Consumers' Mental Accounting

Baucells, Manel

QA-0908 | Published December 17, 2018 | 6 pages Technical Note

Collection: Darden School of Business

When a consumer purchases an item, the presumption is that the benefit obtained from it exceeds the price paid—we can think of this difference as the consumer profit. How do consumers calculate this p... Read More

A Global Fintech Overview

Allayannis, George (Yiorgos); Becker, Joseph M.

F-1860 | Published April 26, 2019 | 34 pages Technical Note

Collection: Darden School of Business

This technical note discusses the various financial services segments in which technology solutions have been used to solve problems, including lending, payments, wealth/investment management, insuran... Read More

Assessing Private Equity Performance

Chaplinsky, Susan; Loutskina, Elena

F-1895 | Published July 30, 2019 | 18 pages Technical Note

Collection: Darden School of Business

Assessing the performance of private equity (PE) and venture capital (VC) investment vehicles is a challenging task. It starts with the fact that the assets are privately held and illiquid. By contras... Read More

A Note on Budgeting and Strategic Profitability Analysis

Lynch, Luann J.

C-2405 | Published December 12, 2017 | 16 pages Technical Note

Collection: Darden School of Business

A budget is a tool that allows an organization to put its strategy into financial terms. It can be described as the financial plan for the organization. The organization as a whole will prepare a prof... Read More

Operations Management: An Introduction to Process Analysis

Kraft, Tim

OM-1556 | Published August 31, 2016 | 18 pages Technical Note

Collection: Darden School of Business

This technical note introduces students to fundamental concepts in process analysis and is appropriate for both undergraduate and MBA students in an introductory operations management course. It can b... Read More

Marketing Plan Development

Spekman, Robert E.

M-0848 | Published August 11, 2013 | 21 pages Technical Note

Collection: Darden School of Business

This note describes in detail the components of a marketing plan and the process by which data are collected and the plan is developed. Its objective is to develop a sense of purpose and discipline in... Read More

Critical Look at the Self-Sustainable Rate of Growth Concept and Formulas

Bruner, Robert F.

F-0951 | Published March 29, 1991 Technical Note

Collection: Darden School of Business

This note discusses the origins and applications of the self-sustainable growth concept. It presents two examples of application of the concept and reviews six limitations of the concept.... Read More

Terminal Values, Multiples, and Competitive Advantage

Harris, Robert S.

F-1202 | Published March 08, 1997 | 9 pages Technical Note

Collection: Darden School of Business

This technical note provides a pedagogical overview of management communication for MBA education.... Read More

Valuing Assets in Financial Markets

Harris, Robert S.; Conroy, Robert M.

F-1518 | Published February 05, 2007 | 10 pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of techniques used to value assets, including multiples, arbitrage pricing, and discounted cash flow. The note emphasizes the basic nature of valuation approac... Read More

An Introduction to Technical Analysis

Schill, Michael J.; Wada, Yosuke

F-1547 | Published September 19, 2008 | 10 pages Technical Note

Collection: Darden School of Business

Technical stock analysis uses past prices and trading volume or both to predict future prices. A broad range of techniques such as chart analysis, moving averages, and other filters and oscillators ca... Read More

Forwards and Futures

Conroy, Robert M.

F-1427 | Published October 03, 2007 | 13 pages Technical Note

Collection: Darden School of Business

This technical note introduces the basics of forward and futures contracts. It covers the very simplest contract on financial assets with no income and expands the discussion to cover contracts on fin... Read More

Ten Tips for Effective Leadership Communication: Rules of the "Dance"

Clawson, James G.

OB-0684 | Published December 21, 1999 | 3 pages Technical Note

Collection: Darden School of Business

This short note introduces some principles of direct communication designed to help students develop influence. The note encourages, inter alia, description over judgment, elimination of "but," avoida... Read More

Managing Inventories: Fundamentals

Freeland, James R.; Landel, Robert D.; Weiss, Elliott N.

OM-1397 | Published September 15, 2009 Technical Note

Collection: Darden School of Business

This overview of inventory management covers ways to categorize inventories and measure performance. The financial implications of inventory, inventory management systems, economic order quantities, a... Read More

The Financial Reporting Process and Annual Report: A Brief Overview

Lynch, Luann J.; Benazzo, Jack

C-2466 | Published January 26, 2024 | 7 pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of the financial reporting process. It includes a discussion of key players in the process, financial reporting requirements, the external audit process, and t... Read More

Risk, Return, and Modern Portfolio Theory

Evans, Richard B.

F-1982 | Published June 11, 2021 | 16 pages Technical Note

Collection: Darden School of Business

In this technical note, we examine the concept of diversification and the tradeoff between risk and return in portfolio theory. The note includes a general introduction to normal distribution, then ap... Read More

Performance Measurement and Manager Selection

Evans, Richard B.

F-1991 | Published August 25, 2021 | 12 pages Technical Note

Collection: Darden School of Business

This note explores the selection of investment managers and the performance-measurement tools associated with this important task. In selecting investment options for a firm’s 401(k) plan, identifying... Read More

Introduction to Carbon Markets

McBrady, Matthew; Bencke, Elsie

F-2103 | Published March 03, 2025 | 14 pages Technical Note

Collection: Darden School of Business

Carbon markets represent a vibrant development contributing to the economic transition necessary to achieve global climate goals. This technical note delves into the fundamentals of carbon markets, in... Read More

A Brief Overview of Costs

Lynch, Luann J.

C-2507 | Published March 20, 2025 | 5 pages Technical Note

Collection: Darden School of Business

This note highlights the importance of costs in management decision-making, focusing specifically on the notion that costs that should be considered when making decisions depends on the decision at ha... Read More

A Brief Introduction to Managerial Accounting

Lynch, Luann J.

C-2508 | Published March 20, 2025 | 3 pages Technical Note

Collection: Darden School of Business

This note process a brief overview of managerial accounting, placing it in the context of three sets of books: managerial books, financial books, and tax books. It includes these books’ different audi... Read More

Customer Experience Mapping

Cowan, Alex

OM-1820 | Published October 10, 2024 | 10 pages Technical Note

Collection: Darden School of Business

This note is specifically focused on customer experience (CX) mapping for work in digital product management. In digital, there’s a major focus on the idea of "product-market fit" (p-m fit). The basic... Read More

Relevant Costs and Benefits in Decision-Making: Application to Selected Management Decisions

Lynch, Luann J.

C-2511 | Published April 08, 2025 | 10 pages Technical Note

Collection: Darden School of Business

Drawing upon the concepts of relevant costs and benefits presented in "Relevant Costs and Benefits in Decision-Making: An Introduction" (UVA-C-2512), this note discusses how those concepts apply to ce... Read More

Accounting for Contingent Liabilities

Lynch, Luann J.; Benazzo, Jack

C-2467 | Published January 18, 2024 | 3 pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of accounting for contingent liabilities. It outlines the decision process management uses to determine the financial statement implications of such liabilitie... Read More

Decentralized Finance

Appel, Ian

F-2081 | Published July 29, 2024 | 23 pages Technical Note

Collection: Darden School of Business

This technical note introduces students to decentralized finance (DeFi)—blockchain-based protocols that offer financial services without centralized intermediaries. Advocates herald DeFi as the future... Read More

Inventory Management

Narayanaswami, Sundaravalli

IIMA-QM0278TEC | Published March 13, 2018 | 14 pages Technical Note

Collection: Indian Institute of Management, Ahmedabad

This is a technical note on Inventory Models.... Read More

A Note on Five Traditional Theories of Moral Reasoning

Werhane, Patricia H.

E-0092 | Published December 01, 1994 | 9 pages Technical Note

Collection: Darden School of Business

Business decisions, by their nature, involve ethical considerations because (1) most economic decisions are choices where the decision-maker could have done otherwise, (2) every decision or action aff... Read More

Determinants of Investment

Beckenstein, Alan R.

G-0629 | Published December 21, 2009 | 5 pages Technical Note

Collection: Darden School of Business

This note discusses business fixed investment and the positive relationship between investment levels and the growth rate of Real GDP, known as the accelerator relationship.... Read More

Leading Organizational Design

Clawson, James G.

OB-0657 | Published May 27, 2001 | 19 pages Technical Note

Collection: Darden School of Business

This note presents an overview of some fundamental characteristics of organizational design, and builds on Peter Senge's notion that effective leaders must also be effective designers of organizations... Read More

Technology Strategy for a Diversified Corporation

MacAvoy, Thomas C.

OM-0659 | Published March 08, 1989 | 20 pages Technical Note

Collection: Darden School of Business

Technology strategy for a diversified corporation must be developed consistently with the general strategies of the individual business units and the corporation as a whole. Among the issues covered i... Read More

Supply, Demand, and Equilibrium: The Algebra

Debaere, Peter

G-0592 | Published August 03, 2007 | 6 pages Technical Note

Collection: Darden School of Business

This technical note refreshes the algebraic representation of linear demand and supply, how to account for shifting curves, and how to include taxes. This is part of the refresher course in Economics ... Read More

Some Principles of Giving and Receiving Feedback

Clawson, James G.

OB-0322 | Published April 03, 1986 | 2 pages Technical Note

Collection: Darden School of Business

This brief summary of John Anderson's article "Giving and Receiving Feedback" is intended for those who wish to use the principles but do not want to wade through the entire text. The first page lists... Read More

Risk Management for Derivatives

Conroy, Robert M.

F-1432 | Published October 03, 2007 | 18 pages Technical Note

Collection: Darden School of Business

This technical note addresses the basics of risk measure for options. It introduces the different risk measures for options: Delta, Gamma, Vega, Rho, and Theta. Although the note focuses primarily on ... Read More

The Corporation's Cost of Capital and the Weighted-Average Cost of Capital

Eades, Kenneth M.

F-0910 | Published March 29, 1990 | 7 pages Technical Note

Collection: Darden School of Business

This note is an introduction to the concept of cost of capital as an opportunity cost and how to compute weighted-average cost of capital for a corporation.... Read More

Finding Its Niche: Community Development Venture Capital

Fairchild, Gregory B.; Brissett, Wilson

ENT-0111 | Published May 20, 2009 | 10 pages Technical Note

Collection: Darden School of Business

Underserved urban and rural areas have found venture capital support via U.S. Community Development Venture Capital institutions, which numbered 68 and managed $870 million as of 2008. Suitable for MB... Read More

Working Capital: A Summary of Ratios by Industry, 2016

Lynch, Luann J.; Guo, Michael

C-2388 | Published November 18, 2016 | 10 pages Technical Note

Collection: Darden School of Business

This technical note presents various working capital ratios from 2012 through 2015 by industry and for some well-known companies.... Read More

Moral Voice: Talking About Ethics at Work

Harris, Jared D.; Hess, Megan

E-0411 | Published December 18, 2015 | 6 pages Technical Note

Collection: Darden School of Business

There are a number of reasons that individuals find it challenging to engage in discussion about ethics and values in the workplace environment, yet engagement regarding values is critically important... Read More

Developing a Superior Strategic Marketing Plan

Whitler, Kimberly A.

M-0890 | Published February 11, 2016 | 17 pages Technical Note

Collection: Darden School of Business

While both management and marketing courses detail the importance of having a strategy, there is a dearth of tools available that can help students understand how to create a strategic plan—as well as... Read More

A User’s Guide to BPM6-Based BOP and IIP Accounts

warnockf@darden.virginia.edu

GEM-0154 | Published February 19, 2018 | 9 pages Technical Note

Collection: Darden School of Business

This note presents a short description of BPM6-based balance of payments (BOP) and international investment position (IIP) data. It works through examples using data for the United States and Mexico w... Read More

Corporate Greenhouse Gas Accounting: Carbon Footprint Analysis

Larson, Andrea; Teichman, William

ENT-0113 | Published April 23, 2009 | 17 pages Technical Note

Collection: Darden School of Business

Stakeholder climate change actions worldwide have prompted companies to measure their greenhouse gas emissions and reduce their carbon footprints by decreasing energy and fuel use. In the process, the... Read More

Managing Inventories: The Newsvendor Model

Raz, Gal

OM-1456 | Published November 04, 2011 | 5 pages Technical Note

Collection: Darden School of Business

This note uses the traditional newsvendor model to present strategies for inventory management when demand is uncertain. Methods for determining the critical ratio of overage and underage costs and th... Read More

A Brief Introduction to Macroeconomics

Murphy, Daniel

GEM-0125 | Published September 02, 2014 | 17 Pages Technical Note

Collection: Darden School of Business

This technical note sets the groundwork for a module on macroeconomics by introducing concepts and definitions that will be revisited in subsequent technical notes. The note begins by introducing nati... Read More

Management of Financial Policy Decisions: Capital Structure Policy

Schill, Michael J.

F-1743 | Published December 04, 2015 | 18 Pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of capital structure policy. Through a series of hypothetical situations and real-world examples, students will gain an understanding of the benefits and costs... Read More

Early-Stage Term Sheets

Chaplinsky, Susan

F-1730 | Published May 08, 2015 | 13 Pages Technical Note

Collection: Darden School of Business

This note was written as an updated version of "The Early-Stage Term Sheet" (UVA-F-1444) and may be used in its place. In seeking funding for an early-stage company, the entrepreneur and investor wil... Read More

Using Your Ethics Toolkit to Create Better Choices

Parmar, Bidhan L.; Freeman, R. Edward; Wicks, Andy; Harris, Jared D.; Mead, Jenny

E-0407 | Published January 05, 2016 | 5 Pages Technical Note

Collection: Darden School of Business

Intuition can be a good guide for decision-making when the current situation generally matches the situations in which the intuition was formed. But for novel or ambiguous situations, relying only on ... Read More

Binomial Option Pricing

Conroy, Robert M.

F-0943 | Published March 29, 1990 | 12 pages Technical Note

Collection: Darden School of Business

This note is designed to introduce the binomial option-pricing model. It covers the basic concepts using a one-period model and then provides an example of a two-period model. The note focuses on a co... Read More

Derivation Of The Black-Scholes Option-Pricing Model

Conroy, Robert M.

F-0945 | Published March 29, 1991 | 5 pages Technical Note

Collection: Darden School of Business

This note derives the Black-Scholes option-pricing model. It covers the basic assumptions necessary to derive the equation. In addition, it presents the arbitrage conditions used by Black and Scholes ... Read More

The Basics Of Financial Derivatives

Chaplinsky, Susan

F-1258 | Published September 05, 1999 | 9 pages Technical Note

Collection: Darden School of Business

This note describes the basic elements and pricing of financial derivatives. Financial derivatives are contracts whose value is derived from the value of some other underlying asset, such as a share o... Read More

A Primer on Valuing Simple Risk-Free Bonds

Schill, Michael J.

F-1443 | Published June 29, 2004 | 6 pages Technical Note

Collection: Darden School of Business

This note introduces students to the basics of bonds and the time value of money through a simple bond contract?the risk-free bond contract. The note covers the concepts of present value, yield to mat... Read More

Structuring Assumptions in Decision Making

Bodily, Samuel E.

QA-0499 | Published August 19, 1996 | 19 pages Technical Note

Collection: Darden School of Business

This note describes how one would structure assumptions using influence diagrams and decision trees. It discusses modeling under certainty and under uncertainty. Contrast and comparison between influe... Read More

Accounting for Accounts Receivable and Bad Debt Expense

Lynch, Luann J.; Benazzo, Jack

C-2473 | Published February 21, 2024 | 13 Pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of accounting for accounts receivable. Students will learn how to account for sales on account, record write-offs and recoveries of accounts receivable, and es... Read More

Accounting for Inventory and Cost of Goods Sold Expense

Lynch, Luann J.; Benazzo, Jack

C-2474 | Published February 21, 2024 | 11 Pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of accounting for inventory and cost of goods sold expense. It discusses accounting for the purchase and sale of inventory, periodic and perpetual inventory sy... Read More

Accounting for Intercorporate Equity Investments

Lynch, Luann J.; Benazzo, Jack

C-2464 | Published January 18, 2024 | 16 Pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of accounting for investments in equity securities. It discusses passive investments and fair value accounting, investments resulting in significant influence ... Read More

Accounting for Revenues

Lynch, Luann J.; Benazzo, Jack

C-2478 | Published March 06, 2024 | 9 Pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of accounting for revenues. It discusses the five-step process to revenue recognition outlined in Accounting Standards Codification (ASC) 606 and applies those... Read More

Accounting for Property, Plant, and Equipment and Depreciation Expense

Lynch, Luann J.; Benazzo, Jack

C-2477 | Published March 05, 2024 | 10 Pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of accounting for property, plant, and equipment and depreciation expense. It discusses determining what costs related to the asset should be capitalized and w... Read More

Accounting for Owners’ Equity

Lynch, Luann J.; Benazzo, Jack

C-2476 | Published February 26, 2024 | 8 Pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of accounting for owners’ equity. It discusses the concepts of common stock and preferred stock, as well as authorized, issued, and outstanding shares. It cove... Read More

An Introduction to Cost Behavior

Lynch, Luann J.

C-2510 | Published April 14, 2025 | 11 pages Technical Note

Collection: Darden School of Business

This note provides an introduction to cost behavior, or how a cost changes in response to changes in activity. It covers variable costs, fixed costs, mixed costs, and step-fixed costs and discusses s... Read More

Using AI to Expand Your Leadership Communication Toolkit

Murray, Meghan

BC-0315 | Published January 09, 2025 | 4 Pages Technical Note

Collection: Darden School of Business

This technical note is a simple guide for using generative artificial intelligence (Gen AI or AI) to enhance your leadership voice. The note introduces use of AI to improve communication skills, enabl... Read More

Coding Algorithms with AI

Cowan, Alex; Grushka-Cockayne, Yael

OM-1824 | Published November 20, 2024 | 16 Pages Technical Note

Collection: Darden School of Business

This note focuses on creating controllers—algorithms, in coding speak. These essentially are the logic that tells the software what to do and how to respond to inputs from the user. This note assumes ... Read More

Forecasting: Fitting a Curve

Chao, Raul O.; Goldberg, Rebecca

OM-1665 | Published September 04, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the basics of forecasting, including demand forecasting basics, moving averages, and fitting a curve. While designed to be used together, these thr... Read More

Matching Capacity and Demand

Chao, Raul O.; Goldberg, Rebecca

OM-1651 | Published September 04, 2025 | 1 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on basic techniques for matching capacity and demand, including shifting resources and reducing cycle time by changing the work content of the tasks. ... Read More

Current State: Cycle Time

Chao, Raul O.; Goldberg, Rebecca

OM-1646 | Published September 18, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on on understanding and learning how to describe the current state of a process, including resource availability, cycle time, and an introduction to c... Read More

Strategic Capacity Management: Capacity Growth Planning—Make or Buy?

Chao, Raul O.; Goldberg, Rebecca

OM-1658 | Published September 18, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on strategic capacity management, including economies of scale and scope, the make-or-buy decision, and dynamic capacity expansion. While designed to ... Read More

Fundamentals of Operations Strategy: Competitive Dimensions

Chao, Raul O.; Goldberg, Rebecca

OM-1636 | Published September 25, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the fundamentals of operations strategy, including basic competitive dimensions, productivity measurements, understanding productivity as a relativ... Read More

Fundamentals of Operations Strategy: Productivity

Chao, Raul O.; Goldberg, Rebecca

OM-1637 | Published September 25, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the fundamentals of operations strategy, including basic competitive dimensions, productivity measurements, understanding productivity as a relativ... Read More

Fundamentals of Process Improvement: A Brief Background of Process Improvement

Chao, Raul O.; Goldberg, Rebecca

OM-1666 | Published September 25, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the fundamentals of process improvement, including a brief background on process improvement, the basic elements of a process-improvement program, ... Read More

Geopolitics and the Global Semiconductor Industry

Chen, Ming-Jer; Leong, Jin

S-0373 | Published April 13, 2022 | 16 pages Technical Note

Collection: Darden School of Business

This note describes the exponential growth of semiconductor technology over the last 40 years, as well as the evolution of the semiconductor value chain. Semiconductor integrated circuits (ICs) are es... Read More

The Design of Experiments

Liedtka, Jeanne M.; Chen, Elizabeth

BP-0564 | Published May 02, 2022 | 22 pages Technical Note

Collection: Darden School of Business

In innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation, yet often takes the form of smaller-scale pil... Read More

What Is Strategic Management?

Harris, Jared D.; Chen, Ming-Jer; Fairchild, Gregory B.; Freeman, R. Edward; Venkataraman, S.; Mead, Jenny

S-0166 | Published January 11, 2009 | 3 pages Technical Note

Collection: Darden School of Business

A brief introduction to the field of strategic management, including basic concepts and scope.... Read More

Developing and Nurturing Strategic Capabilities

Harris, Jared D.; Chen, Ming-Jer; Fairchild, Gregory B.; Freeman, R. Edward; Venkataraman, S.; Mead, Jenny

S-0167 | Published January 11, 2009 | 4 pages Technical Note

Collection: Darden School of Business

Brief discussion of resources and capabilities, their importance, and their role in the creation of competitive advantage.... Read More

Active Listening

Clawson, James G.

OB-0341 | Published April 03, 1986 | 10 pages Technical Note

Collection: Darden School of Business

This note describes reflective, or active, listening. A list of types of responses, from directive to nondirective, is given in an exhibit. The note itself summarizes major principles of reflective li... Read More

Diversification

Spitzer, Jonathan F.

F-1514 | Published November 16, 2006 Technical Note

Collection: Darden School of Business

This note outlines portfolio returns and variance calculations for a portfolio of two risky assets. Particular attention is given to developing understanding of the diversification benefit and emphasi... Read More

Carbon Credit Markets

Allayannis, Yiorgos (George); Tenguria, Susheel; Taylor, Matt

F-1583 | Published April 07, 2009 | 20 pages Technical Note

Collection: Darden School of Business

This note discusses issues related to carbon markets: Emissions Trading Approaches (Cap-and-Trade, Baseline-and-Credit, and Offsets), Regulatory Framework (Kyoto Protocol), and two key mechanisms of c... Read More

Hedged Cost of Funds and Interest Rate Arbitrage

Lipson, Marc L.

F-1565 | Published March 10, 2008 | 12 pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of interest rate parity and the hedged cost of international borrowings. The note describes the essential steps to hedge international borrowings with forward ... Read More

Why Everything You Think You Know About Growth Is Probably Wrong

Hess, Edward D.

S-0172 | Published June 17, 2010 | 20 pages Technical Note

Collection: Darden School of Business

Appropriate for courses in business strategy at the MBA and executive education levels. By searching the disciplines of biology, economics, strategy, finance, and organizational design and behavior, P... Read More

The High-Yield Debt Market

Chaplinsky, Susan

F-1702 | Published September 27, 2013 | 10 pages Technical Note

Collection: Darden School of Business

High-yield debt is an important provider of financing for a broad range of corporate purposes. This note discusses the basic features of high-yield debt, some of its advantages and disadvantages, and ... Read More

An Introduction to Blockchain

Allayannis, George (Yiorgos); Fernstrom, Aaron

F-1810 | Published October 03, 2017 | 15 pages Technical Note

Collection: Darden School of Business

This technical note explains what blockchain is, what it allows, as well as discusses its advantages and potential issues to consider further. It also provides an example of an application in which bl... Read More

When Does a Negotiation End? Applying Implementation Science to the Negotiation Process

Elias, Allison; Diaz, Carmen

BC-0323 | Published September 18, 2025 | 7 Pages Technical Note

Collection: Darden School of Business

When does a negotiation end? Usually, in the real world, securing a signed contract is not the end; it is the beginning of an ongoing relationship between parties. Yet we tend to teach negotiation wit... Read More

The Forward Interest Rate

Schill, Michael J.

F-2126 | Published October 15, 2025 | 12 Pages Technical Note

Collection: Darden School of Business

Some interest rates begin immediately; these are referred to as spot rates. Rates agreed upon today but starting at some future date are known as forward rates. The forward rate recognizes that while ... Read More

RED: A Simple Framework for Smarter Hiring

Prengler, Melanie

OB-1493 | Published June 17, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

Hiring is one of the most high-stakes decisions a leader can make, especially in entrepreneurial and high-growth environments where every person matters. Yet most hiring decisions are made quickly, in... Read More

Accounting Guidance for Stock Awards

Hopkins, Justin J.; Adkins, Thomas

C-2514 | Published August 13, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note introduces the accounting treatment of employee stock-based compensation, with a focus on awards subject to service, performance, and market vesting conditions. It guides students ... Read More

The Psychology of Influencers

Hagerty, Serena; Goldblatt, Allison

M-1082 | Published June 03, 2026 | 7 Pages Technical Note

Collection: Darden School of Business

As consumers distance themselves from traditional forms of marketing, brands are increasingly trying to reach them through social media influencers. The shift is significant: The influencer marketing ... Read More

Defining the Value Chain of Ethical AI: A Framework for Managing the Opportunities and Risks of Ethical Artificial Intelligence

Ruggiano, Marc; Li, Mengchan

OM-1847 | Published April 02, 2026 | 7 Pages Technical Note

Collection: Darden School of Business

Business leaders are under pressure to embrace artificial intelligence (AI) and unlock the benefits that its advocates tout—greater efficiency, reduced headcount, improved experience, increased profit... Read More

The Position and Slope of the Yield Curve

Warnock, Francis E.

GEM-0238 | Published January 08, 2026 | 22 Pages Technical Note

Collection: Darden School of Business

The slope and position of the US Treasury yield curve are of fundamental importance to households, investors, banks, and governments. This note explores the determinants of the slope and position, foc... Read More

COAR Maps: A Systematic Process to Design an Executable Business Model

Chatterjee, Sayan

S-0489 | Published February 26, 2026 | 7 Pages Technical Note

Collection: Darden School of Business

Effective execution of a business model does not always require the latest technology or resources. In fact, some of the most innovative business models have been designed around off-the-shelf compone... Read More

Confronting Directly and Indirectly: Are You Attuned to Notice?

Behfar, Kristin J.; Elias, Allison; Brett, Jeanne; Sanchez-Burks, Jeffrey

OB-1055 | Published September 10, 2014 | 6 pages Technical Note

Collection: Darden School of Business

How we voice our disagreements may say a lot about our cultural influences. Confrontations are not always angry fights; sometimes they happen when there is a need to deliver bad news, or to say no to ... Read More

Brand Positioning Statements

Wilcox, Ronald T.; Yemen, Gerry

M-0827 | Published January 20, 2012 | 9 pages Technical Note

Collection: Darden School of Business

The process of branding a product involves building awareness of and preference for the specific name of the product that is being branded. Central to the branding process is the brand positioning sta... Read More

Design of Price and Advertising Elasticity Models

Venkatesan, Rajkumar; Farris, Paul W.

M-0805 | Published July 12, 2011 | 12 pages Technical Note

Collection: Darden School of Business

The marketing mix that a manager may deploy can affect the sales of a product and can be categorized under the traditional four Ps of marketing (product, price, promotion, and placement). But the pere... Read More

Bank Capital Structure: A Primer

Allayannis, Yiorgos (George); Shapiro, Andrew

F-1555 | Published March 10, 2008 | 10 pages Technical Note

Collection: Darden School of Business

This technical note accompanies the case titled "SunTrust Acquisition of National Commerce" (UVA-F-1554) and describes the various capital ratios that are commonly used in the banking sector as well a... Read More

Buy-In

Clawson, James G.

OB-0924 | Published November 15, 2007 | 9 pages Technical Note

Collection: Darden School of Business

This note can be used to establish a baseline of common understanding about why people behave the way they do and the nature of Level One, Two, and Three Leadership Techniques. A discussion of degrees... Read More

Teams: Harnessing the Driving Force for School Turnaround

West, June A.; Tucker, Pamela D.

BC-0214 | Published October 07, 2008 | 10 pages Technical Note

Collection: Darden School of Business

Using quality circles and teams is fairly new to education? and is constrained by how schools are organized and a past emphasis on teacher autonomy. Can school leaders borrow from the business practic... Read More

The Determinants of Interest Rates

Warnock, Francis E.

BP-0489 | Published March 20, 2006 | 14 pages Technical Note

Collection: Darden School of Business

This technical note covers real and nominal interest rates, risk premia, an IS/LM model as a driver of general movements in (real) interest rates, a supply-and-demand model for bonds, and the yield cu... Read More

Reflections On A Summer Internship In Investment Banking

Clawson, James G.; Nelson, Charles III

PACS-0094 | Published July 29, 1998 | 9 pages Technical Note

Collection: Darden School of Business

This note describes a student's experience as an investment-banking intern during the summer between his first and second years in an MBA program. Most of the note details a week of the student's acti... Read More

Business to Business on the Web: Buying and Selling

Allen, Brandt R.

C-2143 | Published June 30, 1999 | 9 pages Technical Note

Collection: Darden School of Business

This technical note discusses business-to-business electronic commerce, especially buy-side and sell-side applications in the supply chain.... Read More

Accounting for Stock Options

Brownlee, E. Richard II; Lynch, Luann J.; Maddux, Robert

C-2155 | Published August 07, 2001 | 24 pages Technical Note

Collection: Darden School of Business

Technical note discusses accounting for stock options. It includes a discussion of the business considerations in issuing stock options, the evolution of accounting for stock options, accounting for s... Read More

A Technical Note on Angel Investing in Emerging Markets

Rodriguez, Peter L.

BP-0503 | Published August 03, 2006 | 14 pages Technical Note

Collection: Darden School of Business

This technical note discusses the practice of angel investing, particularly its meaning and suitability to emerging markets. Adapted from a chapter in An Executive Briefing on Angel Investing in Latin... Read More

Conceptual Models of How Advertising Works to Persuade Individuals

Farris, Paul W.; de la Pena Calderon, Tania

M-0681 | Published December 08, 2003 | 6 pages Technical Note

Collection: Darden School of Business

This note provides a brief overview of some important perspectives on how advertising messages persuade consumers. The note reviews the traditional hierarchy of effects, cognitive dissonance, lower in... Read More

Economic Exposure

Lipson, Marc L.

F-1603 | Published September 09, 2009 | 8 pages Technical Note

Collection: Darden School of Business

This note describes the economic exposure that arises from changes in currency exchange rates. After illustrating the economic impact of exchange rate changes, including a discussion of real exchange ... Read More

Valuing the Early-Stage Company

Chaplinsky, Susan; Reed, Brendan

F-1471 | Published June 08, 2005 | 15 pages Technical Note

Collection: Darden School of Business

This note covers several frequently used methods to value early-stage companies and discusses some of the issues and difficulties encountered more generally in valuing privately held assets. The basic... Read More

Strategies for Financial Institutions

Crawford, Richard D.; Meiburg, Charles O.; Wilkinson, J. Harvie; Beckstead, Jed W.

F-0855 | Published March 29, 1989 | 12 pages Technical Note

Collection: Darden School of Business

This note explains how a financial institution should develop its corporate strategy and the factors it should take into account in developing that strategy.... Read More

The Financial Regulatory Environment

Li, Wei; Green, Rick

GEM-0103 | Published October 27, 2010 | 9 pages Technical Note

Collection: Darden School of Business

The financial regulatory environment in the United States covers the insurance, banking, and securities industries. This note summarizes the regulation of all three as of July 31, 2010. This compact ... Read More

The Shelf Registration Process

Chaplinsky, Susan

F-1701 | Published September 18, 2013 | 6 pages Technical Note

Collection: Darden School of Business

This note covers U.S. SEC Rule 415, more widely known as shelf registration. It briefly discusses the rationale and historical origins of the rule in 1982 and then discusses several reforms?the introd... Read More

To Understand Consumer Behavior, Think Like a Marketplace Scientist

Anik, Lalin; Hauser, Ryan; Gibson, Madeline

M-0950 | Published July 28, 2017 | 16 pages Technical Note

Collection: Darden School of Business

This technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true e... Read More

Fighting Financial Crises: Problems and Remedies

Bruner, Robert F.

F-1847 | Published July 26, 2018 | 19 pages Technical Note

Collection: Darden School of Business

This note reviews seven recurrent factors in financial crises (runnable debt, rising leverage, financial innovation, complexity, contagion, cognitive bias, incompetence, and ethical violations) and so... Read More

Fighting Financial Crises: Making Policy

Bruner, Robert F.

F-1848 | Published July 26, 2018 | 5 pages Technical Note

Collection: Darden School of Business

This note shapes a framework of competing policy priorities for governments in responding to a financial crisis: rescue, relief, recovery, and reform. The dominant considerations are where, when, how,... Read More

All Things IPO Communication

Murray, Meghan; Mittal, Tanya; Kurumaddali, Anuhya

BC-0282 | Published August 25, 2022 | 9 pages Technical Note

Collection: Darden School of Business

The decision to go public is a very complex process for a growing business. From completing the requirements of the US Securities and Exchange Commission (SEC) filings to answering complicated questio... Read More

Internationalization Analysis

Harris, Jared D.; Lenox, Michael; Cheng, Yo-Jud

S-0398 | Published October 05, 2022 | 6 pages Technical Note

Collection: Darden School of Business

How do firms decide where to compete internationally? What challenges arise when competing across borders? What are different ways to enter a new foreign market? How should the firm compete in that ne... Read More

Product–Market Alignment

Markou, Panos; Chao, Raul O.; Goldberg, Rebecca; Katz, Arnon; Kelly, A. Morgan

OM-1706 | Published April 19, 2022 | 12 pages Technical Note

Collection: Darden School of Business

The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously ... Read More

Equity Considerations in Remote and Hybrid Work Environments

Kaufmann, Lauren; Mead, Jenny; King, Lucy

E-0498 | Published December 20, 2023 | 3 pages Technical Note

Collection: Darden School of Business

After the onset of the COVID-19 pandemic in March 2020, companies around the world built and refined models of working in both fully remote and hybrid environments. While many of these policies and pr... Read More

Data Quality and Data Engineering

Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin

OM-1790 | Published January 31, 2023 | 6 pages Technical Note

Collection: Darden School of Business

As companies increasingly rely on data and analytics to make decisions and improve their operations, it becomes clear that data quality can be a major issue. The insights gleaned from data analytics a... Read More

The "Movie Trailer” for Ambicultural Strategy: A Course for Finding Your “One”

Chen, Ming-Jer; Spagna, Reid

S-0455 | Published October 02, 2024 | 7 pages Technical Note

Collection: Darden School of Business

The 2023 Academy Award-winning film Oppenheimer captured the story of the race to produce the first atomic weapons and end the Second World War. The “central plot” of the Ambicultural Strategy course ... Read More

The Big 5 Institutions of the European Union

Ruediger, Stefan; Sesia, Aldo

GEM-0233 | Published December 20, 2024 | 29 pages Technical Note

Collection: Darden School of Business

Entering 2025, the European Union (EU) finds itself at a pivotal moment, caught between internal demands for social cohesion and external forces of global competition, climate change, and geopolitical... Read More

Food Marketing

Cian, Luca; Gibson, Madeline; Boichuk, Jeff

M-0966 | Published August 07, 2018 | 11 pages Technical Note

Collection: Darden School of Business

Literature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may s... Read More

Lean as a Universal Model of Excellence: It Is Not Just a Manufacturing Tool!

Weiss, Elliott N.; Stevenson, Donald; English, Austin

OM-1562 | Published December 14, 2016 | 8 pages Technical Note

Collection: Darden School of Business

This is a technical note that describes the history of Lean and explains why it is not just a manufacturing tool. It is used in Darden's "Management of Service Operations" course elective.... Read More

Asset Price Bubbles

Bruner, Robert F.; Schill, Michael J.

F-1919 | Published November 07, 2019 | 15 pages Technical Note

Collection: Darden School of Business

Market lore recounts a host of fabled asset price bubbles: the Dutch tulip bubble of the 1630s, the South Sea and Mississippi bubbles of 1720, the dot-com bubble of the late 1990s, and the global real... Read More

Six Sigma at Dominion Resources, Inc.: Investing In Excellence

Landel, Robert D.

OM-1453 | Published September 02, 2011 | 5 pages Technical Note

Collection: Darden School of Business

This note provides information on Six Sigma and business improvement at Dominion Resources, Inc., including many examples of the CEO Tom Farrell's personal commitment and support. It can be used in ex... Read More

Legal Considerations When Writing Case Studies

Fletcher, Eric

PHA-0072 | Published May 09, 2014 | 10 pages Technical Note

Collection: Darden School of Business

"If the company refuses to sign the case release, can I disguise material and use it in my business case?" "Is it okay to use part of this quote in my case under the 10% rule?" Without attention to... Read More

Customer Lifetime Value

Pfeifer, Phillip E.; Farris, Paul W.; Bendle, Neil

M-0800 | Published April 20, 2011 | 9 pages Technical Note

Collection: Darden School of Business

This technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer pro... Read More

Corporate Brand as Social Contract

Rubin, James R.

BC-0244 | Published November 19, 2012 | 6 pages Technical Note

Collection: Darden School of Business

This technical note is used at Darden in the Business Communications course and would also work well in Organizational Behavior courses. The role of branding at the corporate level, distinct from prod... Read More

Using the Equity Residual Approach to Valuation: An Example

Conroy, Robert M.; Harris, Robert S.

F-1267 | Published September 30, 1999 | 7 pages Technical Note

Collection: Darden School of Business

This note provides a detailed explanation of how to apply the equity residual valuation method when the debt/equity mix is changing. An example is provided that works through levering betas. The note ... Read More

Ethics in Finance

Bruner, Robert F.

F-1503 | Published January 17, 2006 | 15 pages Technical Note

Collection: Darden School of Business

This paper reflects on the role of ethics in field of finance.... Read More

Note on Real Estate Leases and Leasing

Smith, C. Ray; Gallander, John; Vickery, Karen

G-0330 | Published April 01, 1988 | 10 pages Technical Note

Collection: Darden School of Business

This note explains various types of leases and common lease terminology.... Read More

Fundamental Elements in Teaching

Clawson, James G.

PHA-0046 | Published April 02, 1997 | 12 pages Technical Note

Collection: Darden School of Business

This note, an introductory conceptual framework for a doctoral seminar on pedagogy, outlines seven key contributors to effective learning and discusses the relationships among those elements. The seve... Read More

Inflation Targeting

Warnock, Francis E.; Drake, Justin

BP-0495 | Published February 22, 2007 | 10 pages Technical Note

Collection: Darden School of Business

Since 1990, 21 countries have shifted to a monetary policy of inflation targeting. This technical note defines inflation targeting; discusses how it came about; and analyzes implementation issues and ... Read More

Managing Inventories: The Reorder Point System

Freeland, James R.; Landel, Robert D.; Weiss, Elliott N.

OM-1394 | Published September 15, 2009 | 7 pages Technical Note

Collection: Darden School of Business

Inventory replenishment concepts and tools are described.... Read More

Shrimp Commodity Systems Learning Lab

Landel, Robert D.; Soderquist, Chris

OM-1405 | Published December 23, 2009 | 2 pages Technical Note

Collection: Darden School of Business

Appropriate for environmental sustainability or systems thinking courses. This Learning Lab offers a progression of interactive learning experiences for the purpose of building user understanding of t... Read More

A Technical Note on the Open Economy IS/LM Model

Warnock, Francis E.

BP-0528 | Published August 14, 2008 Technical Note

Collection: Darden School of Business

This technical note introduces the basic structure of what we call the Three-Paned Model. The model is essentially just an "opening up" of the closed-economy IS/LM Model, with the main pane being the ... Read More

Managing Conflict in Organizations

Davidson, Martin N.

OB-0743 | Published September 07, 2001 | 7 pages Technical Note

Collection: Darden School of Business

This note can be used in conjunction with any class session where the learning objective is understanding how to manage conflict within organizations. It focuses on interpersonal-conflict styles and o... Read More

The Toyota Production System: A Self-Evaluation Instrument

Weiss, Elliott N.

OM-1221 | Published February 13, 2006 | 3 pages Technical Note

Collection: Darden School of Business

This note consists of a self-assessment instrument by which organizations can measure importance and performance on the 14 dimensions of the Toyota Production System as delineated by Jeffrey Liker in ... Read More

Bank Valuation Issues

Allayannis, Yiorgos (George); Ramraika, Baijnath

F-1582 | Published April 07, 2009 | 9 pages Technical Note

Collection: Darden School of Business

This technical note describes some of the key issues that bank analysts, ratings agencies, and the market broadly examine to understand the financial health of a bank and ultimately to estimate its va... Read More

Fannie and Freddie and Financing the American Dream

Eaker, Mark R.; Shepard, Charles

F-1402 | Published September 26, 2002 | 20 pages Technical Note

Collection: Darden School of Business

This note presents a short history of mortgage finance in the United States and the two government-sponsored enterprises that dominate the market. Recent debates about their current and future roles a... Read More

Debt Financing, Firm Value, and the Cost of Capital

Chaplinsky, Susan; Harris, Robert S.

F-1166 | Published March 31, 1997 | 21 pages Technical Note

Collection: Darden School of Business

This note is suitable for an introductory MBA course in corporate finance. It explores how managers determine the proper amount of debt financing to use to fund a firm's operations. It examines the fu... Read More

Scenario Planning

Liedtka, Jeanne M.; Chawla, Vikas; Wininger, James; Garrett, Carl

BP-0501 | Published August 09, 2007 | 9 pages Technical Note

Collection: Darden School of Business

This note reviews the purposes, methods, and uses of scenario planning for strategic decision making under uncertainty.... Read More

Managing Foreign Exchange Risks

Conroy, Robert M.; Grayson, Leslie E.; Reed, William P.; Wilson, Brendt

F-0601 | Published March 28, 1991 | 22 pages Technical Note

Collection: Darden School of Business

This technical note discusses the three types of foreign exchange risk: transaction exposure, translation exposure, and economic exposure. It addresses the nature of those risks and presents some meth... Read More

The Choice of Business Entity: Corporate, Pass-Through, and Disregarded Entities

Frank, Mary Margaret; Garza, Melissa; Holtan, Alexander

C-2293 | Published September 16, 2010 | 30 pages Technical Note

Collection: Darden School of Business

This technical note focuses on common business entities: sole proprietorships, general partnerships (GPs), limited partnerships (LPs), limited liability partnerships (LLPs), limited liability companie... Read More

Financial Forecasting

Conroy, Robert M.

F-0899 | Published March 29, 1989 | 6 pages Technical Note

Collection: Darden School of Business

This note presents simple techniques for forecasting income statements and balance sheets. It focuses on a percentage-sale approach, but also introduces the use of financial ratios for the same purpos... Read More

Customer Profit

Pfeifer, Phillip E.; Farris, Paul W.; Bendle, Neil

M-0799 | Published April 20, 2011 | 9 pages Technical Note

Collection: Darden School of Business

This technical note introduces important metrics firms use to monitor customer relationships. The note begins by discussing how to count the firms' customers and keep track of their activity using the... Read More

Performance Measurement with Factor Models

Evans, Richard

F-1673 | Published August 14, 2012 | 9 pages Technical Note

Collection: Darden School of Business

Identifying an appropriate benchmark is an essential step in assessing a manager's performance. In the prospectus or fund advertising materials, a benchmark for the fund is typically identified, and t... Read More

Social Media Marketing

Murray, Meghan; Dunklin, I.S.; Loftus, Matthew

M-0908 | Published August 01, 2016 | 9 pages Technical Note

Collection: Darden School of Business

This technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms—Facebook, Ins... Read More

Tax-Deferred Acquisitive Reorganizations for C Corporations

Frank, Mary Margaret; Hoffarth, Alexander

F-1863 | Published June 20, 2019 | 15 pages Technical Note

Collection: Darden School of Business

This technical note outlines the general judicial requirements an acquisition must meet to qualify as a tax-deferred reorganization. The variation in the specific requirements that must be met to qual... Read More

Robust Services: People or Processes?

Weiss, Elliott N.; Goldberg, Rebecca

OM-1607 | Published November 13, 2018 | 9 pages Technical Note

Collection: Darden School of Business

Service systems are inherently subject to variability, whether through customers, service providers, suppliers, or unexpected events. Yet customers demand excellence and consistency regardless of this... Read More

Case Studies about Financial Crises and Civic Reactions

Bruner, Robert F.

F-1975 | Published February 23, 2021 | 16 pages Technical Note

Collection: Darden School of Business

This note describes a collection of 26 teaching case studies and 5 expository notes on the history of financial crises from 1720 to 2008. The note also summarizes a semester-length course design base... Read More

Introduction to Corporate Governance

Cheng, Yo-Jud

S-0356 | Published June 03, 2021 | 13 pages Technical Note

Collection: Darden School of Business

This note provides an introduction to corporate governance from a managerial perspective, covering key aspects of board responsibilities and board composition, the regulatory environment and legal dut... Read More

A Brief Note on Hoshin Kanri: Strategy Deployment

Weiss, Elliott N.; English, Austin

OM-1710 | Published November 30, 2020 | 7 pages Technical Note

Collection: Darden School of Business

Hoshin kanri (HK), or strategy deployment, has been an integral part of the company management practices of some of the most successful Lean-practicing organizations. The purpose of this note is to gi... Read More

Budgeting Water Properly

Debaere, Peter

GEM-0173 | Published December 16, 2019 | 3 pages Technical Note

Collection: Darden School of Business

A primary requirement for managing water effectively and sustainably is an accounting framework that registers the water that is available for use (supply) and the water that is being used (demand). A... Read More

Competitor Acumen: The Heart of Competitor Analysis

Chen, Ming-Jer; Whittle, Mary Summers

S-0293 | Published April 10, 2017 | 3 pages Technical Note

Collection: Darden School of Business

This technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is... Read More

A General Theory of Coolness

Anik, Lalin; Miles, Johnny; Hauser, Ryan

M-0953 | Published August 11, 2017 | 12 pages Technical Note

Collection: Darden School of Business

Coolness is a quality that is widely desired but not widely understood. While many brands seek to establish themselves as "cool," few have a clear idea of how to get there. In this technical note, we ... Read More

What Is Operations Management?

Chao, Raul O.

OM-1586 | Published December 07, 2017 | 3 pages Technical Note

Collection: Darden School of Business

This technical note outlines some basic concepts in operations management. This includes defining exactly what operations management is all about, explaining the key components of operations managemen... Read More

Interest-Rate Swaps

Tomio, Davide

F-2079 | Published May 29, 2024 | 6 pages Technical Note

Collection: Darden School of Business

This note introduces interest-rate swaps, financial contracts wherein two parties agree to exchange interest-rate cash flows, typically in the form of an exchange between fixed-rate payments and float... Read More

Note on Brand Extensions

Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani

IIMA-MAR0388TEC | Published August 20, 2007 | 4 pages Technical Note

Collection: Indian Institute of Management, Ahmedabad

This note provides an overview of brand extension management. It discusses how brand extensions can be classified and outlines various managerial advantages and disadvantages of extending existing b... Read More

An Abridged User’s Guide to BPM6-Based BOP and IIP Accounts

Warnock, Frank

GEM-0213 | Published January 18, 2024 | 6 pages Technical Note

Collection: Darden School of Business

This note presents an abridged description of balance of payments (BOP) and international investment position (IIP) data. It refers to data for Mexico, but given that there are worldwide standards for... Read More

What Needs to Be True? A Simple Framework for Evaluation

Kim, K. Dennie

S-0418 | Published December 19, 2023 | 3 pages Technical Note

Collection: Darden School of Business

For strategists, a good hypothesis is invaluable, both as a starting point and as a guide to help structure a good analysis. A hypothesis-driven approach is widely regarded as the gold standard in tac... Read More

Brand Purpose

Whitler, Kimberly A.; Pohl, Mark

M-1016 | Published August 20, 2021 | 14 pages Technical Note

Collection: Darden School of Business

This technical note will help provide insight on what a brand purpose is, why it matters, and how companies can vary in their design and application of brand purpose. Since the concept of brand purpos... Read More

Monetary Policy and the Federal Reserve

Hachem, Kinda; Murphy, Daniel

GEM-0193 | Published August 16, 2021 | 19 pages Technical Note

Collection: Darden School of Business

What is monetary policy and what is the Federal Reserve’s (Fed’s) role in determining monetary policy in the United States? How are changes in monetary policy implemented and how do these changes affe... Read More

The Economics of Maturity Transformation

Hachem, Kinda

GEM-0191 | Published August 17, 2021 | 12 pages Technical Note

Collection: Darden School of Business

Few concepts are as important as maturity transformation for understanding financial crises. This technical note guides students through the key mechanisms in the theory using a representative investo... Read More

The United States of America: An Annual Report Compilation, 2020

Simko, Paul J.; Smith, Richard P.

C-2452 | Published December 23, 2021 | 53 pages Technical Note

Collection: Darden School of Business

This technical note provides a compiled 2020 annual report for the United States of America, consolidated for the public and private sectors. It includes financial statements, accompanying notes, disc... Read More

Google Cloud Platform: BigQuery ML

Lichtendahl, Kenneth C. Jr.; Boatright, Benjamin

QA-0942 | Published May 26, 2022 | 11 pages Technical Note

Collection: Darden School of Business

Google Cloud Platform offers BigQuery ML, a popular cloud computing resource for developing data models. This note provides information about creating, evaluating, and deploying data models with BigQu... Read More

The TRAIL Model of Talent Management

Prengler, Melanie

OB-1451 | Published February 09, 2024 | 2 pages Technical Note

Collection: Darden School of Business

In the evolving landscape of human resources and organizational development, the TRAIL Talent Management Model emerges as a comprehensive framework aimed at maximizing employee engagement and retentio... Read More

Bond Prices and Interest-Rate Risk

Tomio, Davide; Schill, Michael J.

F-2075 | Published May 21, 2024 | 10 pages Technical Note

Collection: Darden School of Business

In this note, we cover how bond prices change as yields change. Students are shown that the price of a bond is a function of its promised payments and the prevailing required rate of return by investo... Read More

Operational Systems Thinking

Landel, Robert D.; Soderquist, Chris

OM-1430 | Published December 02, 2012 | 16 pages Technical Note

Collection: Darden School of Business

This note provides an introduction to operational systems thinking using the language of stocks and flows and guided by a scientific method-based mapping process. Operational mental models link explic... Read More

Behavioral Risk Preferences

Baucells, Manel

QA-0858 | Published March 24, 2017 | 14 pages Technical Note

Collection: Darden School of Business

MBA students are taught to use the expected monetary value (EV) to evaluate risky opportunities. The reaction of individuals to risk, however, is far more complex. In fact, individuals are rarely foun... Read More

Text Analytics: Turning Words into Data

Gibbs, Shea; Venkatesan, Rajkumar

M-0986 | Published December 06, 2019 | 12 pages Technical Note

Collection: Darden School of Business

The searchable internet contains almost 2 billion websites. And new, text-rich sites are being added at a rapid pace: more than 700 million popped up from 2016 to 2017, according to the International ... Read More

(Water) Public–Private Partnerships: The Economics

Debaere, Peter; Kapral, Andrew

GEM-0183 | Published December 14, 2020 | 5 pages Technical Note

Collection: Darden School of Business

With frequent water main breaks, leaking pipes, and lead contamination, the water infrastructure of many countries is in bad shape, and improvements are urgent in light of climate change and increasin... Read More

A3 Thinking for Weight Loss

Weiss, Elliott N.

OM-1696 | Published August 07, 2020 | 8 pages Technical Note

Collection: Darden School of Business

This technical note describes the problem-solving process known as A3 Thinking through the lens of an individual's weight-loss efforts. The story is easy to understand and shows how the A3 process can... Read More

Identifying the Next High-Growth Economies

Walsh, Kieran J.; Roberts, Anthony

GEM-0169 | Published December 06, 2018 | 12 pages Technical Note

Collection: Darden School of Business

This note is an introduction to using macroeconomics in evaluating the long-term growth prospects of emerging markets. Methodologically, it is an application of growth theory, the Solow model in parti... Read More

A Primer on Risk-Free Bonds

Schill, Michael; Xu, Ting

F-1861 | Published February 01, 2019 | 14 pages Technical Note

Collection: Darden School of Business

This note explores the first principles of pricing financial contracts. Debt contracts go by many names, but the term bond is used in this note to denote any market-traded debt contract. The note is ... Read More

Brand Measurement Methods

Whitler, Kimberly A.; Regan, Ellen

M-0920 | Published February 21, 2019 | 25 pages Technical Note

Collection: Darden School of Business

While the importance of developing a superior brand is a common goal across firms, a key challenge marketers face is the measurement of a brand. What does it mean to measure a brand? It is about the w... Read More

Conflict Management in Teams

Behfar, Kristin J.; Goldberg, Rebecca

OB-1072 | Published March 04, 2015 | 6 pages Technical Note

Collection: Darden School of Business

Successful teams have three things in common: (1) they meet their performance goals, (2) their members feel satisfied that they are learning/benefiting from being a part of the team, and (3) the proce... Read More

Ethics Beneath the Surface

Harris, Jared D.; Hernandez, Morela; Guarana, Cristiano

E-0409 | Published December 18, 2015 | 10 pages Technical Note

Collection: Darden School of Business

Whereas there is much focus on improving the cognitive aspects of ethical decision-making, many of the drivers of managerial action are nondeliberative. The explosion of academic work in behavioral sc... Read More

The Power of One: The Strategy Diamond Framework

Chen, Ming-Jer; Tucker, Charles

S-0237 | Published February 07, 2014 | 11 pages Technical Note

Collection: Darden School of Business

The diamond framework can be used to develop strategies in multibusiness enterprises at all organizational levels and across markets or products. This note demonstrates how the framework yields insigh... Read More

Growth Is Much More Than Just A Strategy: It's A System

Hess, Edward D.

S-0197 | Published October 06, 2011 | 24 pages Technical Note

Collection: Darden School of Business

This note states that growth research demonstrates that growth is much more than a strategy and it happens when the right kind of leadership, internal environment and processes come together to create... Read More

Imperfect Competition and Monopolies

Debaere, Peter

GEM-0105 | Published June 15, 2011 | 5 pages Technical Note

Collection: Darden School of Business

In this note, we look at what happens when there are only few producers. For simplicity, we start with a market with only one supplier, a monopolist. We analyze the price the monopolist charges and th... Read More

Taxation in a Global Economy

Frank, Mary Margaret; Mattingly, George

C-2328 | Published April 11, 2011 Technical Note

Collection: Darden School of Business

Students can examine how international taxation is a system of global tax rules that apply to transactions between two or more countries. They will see how, given differing tax consequences across cou... Read More

Investment Management Industry

Crawford, Richard D.

F-1061 | Published October 20, 1993 | 12 pages Technical Note

Collection: Darden School of Business

This note reviews post-World War II development in the investment-management industry, particularly its structure and prospects as of 1993.... Read More

Pensions and Financial Reporting

Allen, Brandt R.; Brownlee, E. Richard II

C-2340 | Published February 07, 2013 | 7 pages Technical Note

Collection: Darden School of Business

This note serves a wide audience. At Darden, it is used in two elective courses: Financial Reporting and Analysis and Financial Statement Analysis and Corporate Valuation, as well as in the open execu... Read More

Derivatives and Hedging

Allen, Brandt R.

C-2341 | Published January 29, 2013 | 3 pages Technical Note

Collection: Darden School of Business

This note is a valuable read in any finance or accounting course that is covering the risks of derivative securities. In October 2011, MF Global Holdings LTD, a New York City brokerage company, filed ... Read More

The Treatment of Outstanding Employee Stock Options in Mergers and Acquisitions

Frank, Mary Margaret

C-2260 | Published August 29, 2007 | 6 pages Technical Note

Collection: Darden School of Business

This technical note summarizes the tax treatment of alternative methods available to the acquirer to compensate owners of the target's employee stock options. The summary includes changes in the tax l... Read More

An Overview of Taxation in the United States

Frank, Mary Margaret

C-2273 | Published March 16, 2007 | 13 pages Technical Note

Collection: Darden School of Business

This technical note provides a brief overview of tax planning, the U.S. tax system, and basic U.S. tax law attributable to fundamental business decisions in a corporation's life.... Read More

Inflation, Exchange Rates, and Required Returns

Harris, Robert S.

F-1158 | Published September 03, 1996 | 11 pages Technical Note

Collection: Darden School of Business

This note describes the links between inflation, exchange rates, and interest rates in an international setting. Students are introduced to the basic ideas, which are illustrated with data from four c... Read More

Virginia Investment Partners Optimal Portfolio Allocation

Evans, Richard

F-1598 | Published August 25, 2009 | 10 pages Technical Note

Collection: Darden School of Business

This technical note provides a simple, yet powerful, optimization exercise to demonstrate the benefits of diversification in a portfolio and the importance of asset allocation. While the note is targe... Read More

Using the Equity Residual Approach to Valuation: An Example (Abridged)

Harris, Robert S.; Conroy, Robert M.

F-1609 | Published November 20, 2009 | 5 pages Technical Note

Collection: Darden School of Business

This note provides an example of the equity residual valuation method to a company. The note can be used to accompany cases on private equity acquisitions or other levered transactions. It provides a ... Read More

Option Valuation and Dividend Payments

Harris, Robert S.; Conroy, Robert M.

F-1523 | Published February 05, 2007 | 11 pages Technical Note

Collection: Darden School of Business

This note shows how dividend payments affect option values owing to the effects of dividend payments on share price and resulting investor behavior. In addition to discussing the underlying logic, the... Read More

Hugh McColl and NationsBank: Building a National Footprint Through M&A

Bruner, Robert F.

F-1436 | Published February 02, 2003 | 25 pages Technical Note

Collection: Darden School of Business

This appendix supplements the multimedia case, "Hugh McColl and NationsBank: Building a National Footprint through M&A" (UVA-F-1398M). The instructor can use this appendix as a supplement for the conv... Read More

Six Steps to Effective Leadership

Clawson, James G.

OB-0617 | Published January 23, 1997 | 18 pages Technical Note

Collection: Darden School of Business

This note presents a six-step model of leadership effectiveness: (1) clarifying who you are (personal values and mission), (2) clarifying what you want (strategic vision), (3) clarifying what others c... Read More

Critical Questions in Managing Human Resources

Clawson, James G.

OB-0319 | Published April 03, 1985 | 3 pages Technical Note

Collection: Darden School of Business

This short note is a list of 30 key questions general managers can ask themselves as they try to sort out what their corporate or managerial approaches to managing human talent within their organizati... Read More

Real Options (Abridged)

Bodily, Samuel E.

QA-0799 | Published September 20, 2012 | 10 pages Technical Note

Collection: Darden School of Business

This note is an abridged version of QA-0639, "Real Options." ... Read More

Customer Service And Safety-Stock Inventory

Freeland, James R.

OM-0543 | Published April 10, 1985 | 7 pages Technical Note

Collection: Darden School of Business

This note discusses alternative ways to measure customer service and relates these measures to investment in safety stock inventory.... Read More

Business Model Innovation: A Process Model

Liedtka, Jeanne M.; Meyer, Angela

BP-0538 | Published June 30, 2009 | 15 pages Technical Note

Collection: Darden School of Business

What is business model innovation? A business model is much more than a description of a particular product or service. In addition to describing the offering itself, it lays out the value proposition... Read More

Sales Force Management and Measurement

Farris, Paul W.; Spekman, Robert E.; Bendle, Neil; Larson, Eric

M-0721 | Published July 11, 2005 | 13 pages Technical Note

Collection: Darden School of Business

This note describes the metrics that are used to monitor sales-force efficiency and effectiveness. It addresses sales territories, sales potential, and territory changes, as well as forecasting and me... Read More

Circular Flow: A Simple Model of the Economy

Debaere, Peter

G-0596 | Published August 10, 2007 | 7 pages Technical Note

Collection: Darden School of Business

This note discusses circular flow. With a simple model, it is shown how changes in the components of expenditures affect overall income. The analysis is both graphical and algebraic.... Read More

Interest Rate Derivatives

Conroy, Robert M.

F-1431 | Published August 09, 2007 | 27 pages Technical Note

Collection: Darden School of Business

This technical note covers the basics of interest rate derivatives. Specifically, it covers options on bonds, delayed payments, caps, floors, and swaptions. The appropriate option pricing model is pre... Read More

Leveraged Employee Stock Ownership Plans

Bruner, Robert F.; Hennessy, Peter R.

F-0674 | Published March 28, 1985 | 3 pages Technical Note

Collection: Darden School of Business

This note provides background information on ESOPs, their history, uses, advantages, and accounting procedures.... Read More

Ought to "Can": Questions for an Entrepreneurial Future

Sarasvathy, Saras D.; Venkataraman, S.

ENT-0132 | Published August 28, 2009 | 11 pages Technical Note

Collection: Darden School of Business

This technical note explores the broadening role of entrepreneurship as both an economic and societal force. Students learn that as a distinct problem-solving method, entrepreneurship is teachable and... Read More

Fundamentals Of Capital Budgeting

Pringle, John; Harris, Robert S.

F-0917 | Published March 29, 1989 | 27 pages Technical Note

Collection: Darden School of Business

This note provides an introduction to evaluation of corporate investment projects. Decision criteria such as net present value, internal rate of return, and paybacks are discussed. Specific examples a... Read More

Valuation of "Plain-Vanilla" Interest-Rate Swaps

Conroy, Robert M.; Eades, Kenneth M.

F-1121 | Published July 27, 1997 | 16 pages Technical Note

Collection: Darden School of Business

This note takes students step by step through the valuation of an interest rate swap. It assumes students have a strong grounding in the concepts of forward rates and spot rates.... Read More

Project Financing: An Economic Overview

Bruner, Robert F.; Langohr, Herwig; Campbell, Anne

F-1035 | Published February 08, 1995 | 11 pages Technical Note

Collection: Darden School of Business

This note intended as an aid in the evaluation of project-financing proposals. It defines project financing, describes its strengths and weaknesses relative to internal financing, explores how project... Read More

Leverage, Volatility, and Financial Risk

Vandell, Robert

F-0276 | Published March 28, 1991 | 29 pages Technical Note

Collection: Darden School of Business

Financial risk is, in good measure, related to the uncertainty of profit coverage of interest payments and principal repayments. This note examines the effects of cyclical changes in volume on financi... Read More

Interview with a Horse Whisperer

Clawson, James G.; Ryan, Kathryn

OB-1018 | Published December 14, 2010 Technical Note

Collection: Darden School of Business

This note contains a verbatim transcript between an MBA student and a practicing manager and can be used to identify the speaker's values, attitude, beliefs, and expectations (VABEs). Seeing, examinin... Read More

Developing a Strategy

Bourgeois, L. J. III

S-0232 | Published November 06, 2013 | 6 pages Technical Note

Collection: Darden School of Business

This document provides a step-by-step guide to the sequence of tasks involved in the strategy development process including the eight activities necessary for strategic planning.... Read More

Financial Analytics Toolkit: Weighted Average Cost of Capital

Lipson, Marc L.

F-1850 | Published July 16, 2019 | 7 pages Technical Note

Collection: Darden School of Business

Central to a firm’s long-term success, is allocating capital so that it generates economic value. The two most common decision rules based on economic value are to (i) accept proposals that have a pos... Read More

The Profitability Index

Schill, Michael J.

F-1945 | Published March 26, 2020 | 2 pages Technical Note

Collection: Darden School of Business

The well-known net present value (NPV) rule advocates accepting all investment projects that have a positive NPV. The NPV rule makes economic sense since positive-NPV projects are expected to create e... Read More

Convertible Notes: A Form of Early-Stage Financing

Becker, Joseph M.; Chaplinsky, Susan

F-1925 | Published December 13, 2019 | 15 pages Technical Note

Collection: Darden School of Business

Convertible notes are often used to raise early-stage financing for start-up companies, frequently due to their advantages related to delayed valuation, greater speed, and lower cost of completion com... Read More

A Note on Market Definition, Segmentation, and Targeting: Three (of Four) Steps in Developing Marketing Strategy

Moore, Marian Chapman; Whitler, Kimberly A.

M-0895 | Published January 14, 2016 | 13 pages Technical Note

Collection: Darden School of Business

Marketing strategy, part of the marketing planning process, flows directly from a company's goals and helps define how the marketing organization will help the firm achieve its objectives. Marketing ... Read More

How Do I Know If I Am Morally Responsible?

Parmar, Bidhan L.

E-0414 | Published September 11, 2017 | 5 pages Technical Note

Collection: Darden School of Business

In this note, a chef perceives that a website reviewer is responsible for his slowing business because the reviewer allowed fake reviews about his restaurant to be posted; it follows that the chef wou... Read More

Culture-Strategy-Execution "Oneness": A How-To Guide

Chen, Ming-Jer; Chan, Yi Ping; Tucker, Charles

S-0305 | Published October 30, 2018 | 7 pages Technical Note

Collection: Darden School of Business

The culture-strategy-execution framework, known as the Trio Model, offers organizations a powerful, adaptive approach to navigating today's complicated global issues. By considering culture as an inte... Read More

Automation of Marketing Models

Venkatesan, Rajkumar; Craddock, Jenny; Nagji, Noreen

M-0965 | Published November 06, 2018 | 9 pages Technical Note

Collection: Darden School of Business

This technical note gives students an overview of artificial intelligence (AI) and machine learning (ML) in order to help them understand how these fields can contribute to the future of marketing. To... Read More

Creating Compelling Stories with Data: The Five-Pronged Approach

Ranganathan, Kavitha

IIMA-IS0140TEC | Published October 01, 2020 | 7 pages Technical Note

Collection: Indian Institute of Management, Ahmedabad

The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that... Read More

Moral Disengagement in Decision-Making

Martin, Sean

OB-1464 | Published July 24, 2024 | 5 pages Technical Note

Collection: Darden School of Business

This technical note describes an important rationalization process called moral disengagement that helps explain why and how people make decisions that stray away from the values they claim to hold. T... Read More

The United States of America: An Annual Report Compilation, 2021

Simko, Paul J.; Smith, Richard P.

C-2455 | Published June 23, 2022 | 51 pages Technical Note

Collection: Darden School of Business

This technical note provides a compiled 2021 annual report for the United States of America, consolidated for the public and private sectors. It includes financial statements, accompanying notes, disc... Read More

A Concise Guide to Parent Brands and Subbrands

Wilcox, Ronald T.

M-0973 | Published August 19, 2021 | 5 pages Technical Note

Collection: Darden School of Business

In the field of branding, terms like parent brands and subbrands are often used in imprecise ways. The general lack of clarity around these terms can lead to poor marketing communication and confusion... Read More

Self-Focus versus Mission-Focus Mindset

Davidson, Martin N.; Kemp, Bianca

OB-1449 | Published December 20, 2023 | 8 pages Technical Note

Collection: Darden School of Business

This technical note explores the "self-focus" and "mission-focus" mindsets based on two of the Arbinger Institute's books, The Outward Mindset and Leadership and Self-Deception. Future business leader... Read More

A Step-by-Step Guide to Process Analysis

Chao, Raul O.; Markou, Panos

OM-1797 | Published March 26, 2025 | 3 pages Technical Note

Collection: Darden School of Business

This technical note provides a step-by-step approach to process analysis through an iterative framework. The framework begins with defining a high-level objective that is aligned with competitive stra... Read More

Cost-Volume-Profit Analysis

Lynch, Luann J.

C-2509 | Published March 28, 2025 | 8 pages Technical Note

Collection: Darden School of Business

This note discusses cost-volume-profit (CVP) analysis, an analytic took that uses the relationships among compensation of the profit equation—price, volume, cost structure, and profit—to assess the fi... Read More

Developing a Superior Creative Brief

Whitler, Kimberly A.

M-0891 | Published February 11, 2016 | 21 pages Technical Note

Collection: Darden School of Business

This technical note is designed to introduce the Creative Brief, a document that plays a crucial role in the process of converting marketing strategy into implementation. Many creatives believe that b... Read More

A Late Night at The Virginian Restaurant: Model Documentation and Guide

Landel, Robert D.; Boes, Sean

OM-1553 | Published December 09, 2016 | 16 pages Technical Note

Collection: Darden School of Business

The purpose of this document is to describe each step in the development of a model for the case "A Late Night at The Virginian Restaurant" (UVA-OM-1551).... Read More

Financial Analytics Toolkit: Cash Flow Projections

Lipson, Marc L.

F-1896 | Published September 24, 2019 | 7 pages Technical Note

Collection: Darden School of Business

This note reviews the basics of projecting cash flows for a typical operating decision. To find the economic consequences of any decision, one needs to project the cash flow effects of that decision a... Read More

Longer-Term Exchange Rate Anchors

Walsh, Kieran J.

GEM-0170 | Published December 12, 2018 | 12 pages Technical Note

Collection: Darden School of Business

The goal of this technical note is to give students tools for thinking about how exchange rates will move over a period of five years into the future. While forecasting exchange rates is arguably more... Read More

A User’s Guide to International Capital Flows

Warnock, Francis E.

GEM-0171 | Published January 23, 2019 | 10 pages Technical Note

Collection: Darden School of Business

This note provides a description of international flows and positions data, a way to identify extreme capital flow episodes (such as surges and stops), and a straightforward technique to predict wheth... Read More

Build Your Brand with Social Media: How to Get Started Using Twitter

Whitler, Kimberly A.

M-0913 | Published August 26, 2016 | 5 pages Technical Note

Collection: Darden School of Business

Although most people are consumers of social media, few understand how to leverage it to build a brand—whether it is their own brand or a firm's brand. Just as Wal-Mart customers are not experts at ma... Read More

Customer Segmentation in Business-to-Business Markets

Spekman, Robert E.; Stein, Joshua

M-0792 | Published March 18, 2011 | 26 pages Technical Note

Collection: Darden School of Business

The purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in th... Read More

Accounting for Marketable Securities

Haskins, Mark E.; Lynch, Luann J.

C-2280 | Published February 27, 2008 | 10 pages Technical Note

Collection: Darden School of Business

This note provides an overview of intercorporate investments, including passive investments (marketable securities), investments that result in significant influence, and investments that result in co... Read More

ACC Reading No. 5: The Statement of Cash Flows

Haskins, Mark E.; Bristow, John B.

C-2024 | Published March 11, 1988 | 18 pages Technical Note

Collection: Darden School of Business

This technical note describes cash flow analysis, cash management, and construction of the statement of cash flows.... Read More

Present Value: A Note on Personal Applications

Haskins, Mark E.

C-2314 | Published August 03, 2010 | 17 pages Technical Note

Collection: Darden School of Business

This note explores discounted cash flows as a core technique for valuing a business, allocating scarce resources, and comparing alternative investments. Suitable for MBA and undergraduate business stu... Read More

Structuring Corporate Financial Policy: Diagnosis of Problems and Evaluation of Strategies

Bruner, Robert F.; Updike, Katherine L.

F-1054 | Published April 05, 1993 | 15 pages Technical Note

Collection: Darden School of Business

This technical note presents an overview of the process by which an analyst could proceed to assess the financial policy of a firm. The note defines several dimensions of financial policy, offers thre... Read More

Capital Structure And Firm Value

Conroy, Robert M.

F-0942 | Published March 29, 1990 | 15 pages Technical Note

Collection: Darden School of Business

This note explores the interaction between the use of debt and firm value and provides a brief perspective on the use of debt. It also introduces the notions of financial and operating leverage. In ad... Read More

Corporate Restructuring and the Master Limited Partnership

Bruner, Robert F.

F-0723 | Published September 01, 1986 | 9 pages Technical Note

Collection: Darden School of Business

This note defines and discusses the concept of the Master Limited Partnership (MLP). Special attention is given to the economic analysis of MLPs: tax-related inducements, nontax benefits, attributes o... Read More

Capital Structure Theory: A Current Perspective

Chaplinsky, Susan; Harris, Robert S.

F-1165 | Published January 05, 1996 | 14 pages Technical Note

Collection: Darden School of Business

Finance scholars' approach to capital-structure issues reflects a progression of thought over time. This note provides an overview of the current state of capital-structure theory. One perspective on... Read More

The Effects Of Debt Equity Policy on Shareholder Return Requirements and Beta

Chaplinsky, Susan; Harris, Robert S.

F-1168 | Published April 01, 1997 | 16 pages Technical Note

Collection: Darden School of Business

This note outlines the link between shareholder-return requirements and a firm's use of debt. It explores the theoretical arguments concerning how the cost of equity changes with the use of debt and d... Read More

Note on Valuation Of Options Using @Risk

Conroy, Robert M.

F-1229 | Published July 28, 1998 | 2 pages Technical Note

Collection: Darden School of Business

This brief technical note explains how to set up a Monte Carlo simulation using @Risk for the purpose of valuing options. It should be used in conjunction with the Excel spreadsheet UVA-F-1229X.... Read More

The Dividend Discount Model

Chaplinsky, Susan

F-1234 | Published September 28, 1998 | 11 pages Technical Note

Collection: Darden School of Business

This note focuses on the dividend model (DDM), or Gordon Growth Model, as it is sometimes known. The DDM appears in many forms in practice. The note examines its role in estimating the intrinsic value... Read More

Duration and Convexity

Conroy, Robert M.

F-1238 | Published August 19, 1998 | 9 pages Technical Note

Collection: Darden School of Business

The price of a bond is a function of the promised payments and the market-required rate of return. Because the promised payments are fixed, bond prices change in response to changes in the market-requ... Read More

Valuing Companies: An Overview of Analytical Approaches

Harris, Robert S.

F-1187 | Published September 10, 1997 | 5 pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of a valuation network: multiples, options pricing, specific-asset valuation, and present value. The strengths and philosophies of each approach are discussed ... Read More

Cost of Capital: The Downside-Risk Approach

Li, Wei; Alers, Lourdes

F-1394 | Published August 22, 2002 | 5 pages Technical Note

Collection: Darden School of Business

This note describes the downside risk approach to estimating the cost of equity in emerging markets and contains an example. Based on paper: Javier Estrada, "The Cost of Equity in Emerging Markets: A... Read More

The Pricing of Warrants

Conroy, Robert M.

F-1430 | Published October 03, 2007 | 4 pages Technical Note

Collection: Darden School of Business

This technical note covers the pricing of warrants. The note derives the basic formula for the pricing of warrants and offers a simple example to demonstrate the underlying concepts.... Read More

The Early-Stage Term Sheet

Chaplinsky, Susan; Triantis, April

F-1444 | Published May 17, 2004 | 13 pages Technical Note

Collection: Darden School of Business

An updated version of this note, "Early-Stage Term Sheets" (UVA-F-1730), is available and may be used as a replacement. The typical term sheet for a venture-capital investment contains a host of cont... Read More

Interest Rates, Market Pricing, and Compounding

Harris, Robert S.; Conroy, Robert M.

F-1517 | Published February 05, 2007 | 6 pages Technical Note

Collection: Darden School of Business

Using examples from financial markets, this note examines links among market prices, stated interest rates, and compounding assumptions. The note emphasizes how interest rates are expressions of marke... Read More

Spot and Forward Interest Rates

Harris, Robert S.; Conroy, Robert M.

F-1520 | Published February 05, 2007 | 10 pages Technical Note

Collection: Darden School of Business

This note examines how spot and forward interest rates relate to bond prices and to each other. After defining spot and forward rates, the note shows how to estimate spot rates from data on either zer... Read More

Parity Conditions in International Markets

Lipson, Marc L.

F-1572 | Published August 19, 2008 | 16 Pages Technical Note

Collection: Darden School of Business

This note reviews the four central parity conditions that underlie most theories regarding the relationship between exchange rates, inflation, and interest rates. The concepts are illustrated through ... Read More

Return-On-Investment And The Operations Manager

Davis, Edward W.; Martin, R. D.

OM-0521 | Published April 10, 1984 | 6 pages Technical Note

Collection: Darden School of Business

This note provides a brief history of the origins of return-on-investment measurement at Du Pont and its close link with operations management. The Du Pont chart approach to calculating return on asse... Read More

Business Processes & Operations

Landel, Robert D.; Faulk, John

OM-1013 | Published March 08, 2001 | 3 pages Technical Note

Collection: Darden School of Business

This technical note defines and provides example calculations for certain process analysis concepts?capacity, bottleneck, cycle time, throughput time, Little's Law?relating inventory, throughput time,... Read More

Note on Material-Requirements Planning

Davis, Edward W.; Zarwell, Gail A.

OM-0816 | Published July 30, 1996 | 20 pages Technical Note

Collection: Darden School of Business

This technical note covers the fundamental procedures of material-requirements planning (MRP). The note discusses concepts and provides sample calculations. It also discusses MRP II and such recent de... Read More

Inventory Flow Problems

Ellis, Jesse W.; Davis, Edward W.

OM-0832 | Published August 05, 1996 | 3 pages Technical Note

Collection: Darden School of Business

Designed to be used with the technical note "Inventory Flow Analysis" (OM-0835), this problem set provides practice in applying concepts described in the note. Consisting of seven problems constructed... Read More

Note on Postmerger Integration

Bourgeois, L. J. III; Patel, Lipi

BP-0539 | Published February 19, 2009 | 10 pages Technical Note

Collection: Darden School of Business

Approximately 65% to 85% of mergers fail. That's a startling statistic. While there are myriad reasons why mergers are not successful, in many cases the reason is simple: a failure to develop and exec... Read More

A Supplement to Accounting for Stock Options (UVA-C-2155)

Frank, Mary Margaret

C-2188 | Published July 30, 2004 | 6 pages Technical Note

Collection: Darden School of Business

This technical note provides additional information with regards to the tax consequences of employee stock options and can be used in conjunction with UVA-C-2155. Specifically, the note provides infor... Read More

What Makes Entrepreneurs Entrepreneurial?

Sarasvathy, Saras D.

ENT-0065 | Published September 13, 2005 | 9 Pages Technical Note

Collection: Darden School of Business

This case is designed to train students to recognize the characteristics of entrepreneurial thinking. The author studied the problem-solving process of 30 entrepreneurs from a variety of industries wh... Read More

A Managerial Primer on the U.S. Bankruptcy Code

Hild, Matthias; McBrady, Matthew

QA-0633 | Published September 09, 2004 | 6 pages Technical Note

Collection: Darden School of Business

This note offers an introduction to reorganization procedures within the U.S. bankruptcy law from a business perspective. It can be used to explore the strategic dimensions of bankruptcy procedures an... Read More

The Mathematics of Optimization

Carraway, Robert L.

QA-0683 | Published March 29, 2010 | 27 pages Technical Note

Collection: Darden School of Business

In "Introduction to Optimization Models" (UVA-QA-0682), we explored the basics of using optimization models, or mathematical programming. In this technical note, we turn our attention to the mathemati... Read More

Six Sigma: A Basic Overview

Landel, Robert D.; Zimmerman, Alan

OM-1339 | Published December 10, 2007 | 10 pages Technical Note

Collection: Darden School of Business

In the nearly 30 years since it was introduced, Six Sigma has evolved to mean different things in different circumstances and in different organizations, so that now it is difficult to identify a sing... Read More

Applying the Capital Asset Pricing Model

Harris, Robert S.

F-1456 | Published October 07, 2004 | 10 pages Technical Note

Collection: Darden School of Business

This note discusses how some of the most financially sophisticated companies and financial advisors estimate the cost of equity capital. It focuses on areas where finance theory is silent or ambiguous... Read More

Operations Business Math: Process Analysis Level One—Problems

Goldberg, Rebecca; Landel, Robert D.

OM-1059 | Published December 19, 2002 | 2 pages Technical Note

Collection: Darden School of Business

This problem set focuses on process-analysis calculations, including throughput, capacity, cycle time, and utilization. See also UVA-OM-1060 and UVA-OM-1061.... Read More

Operations Business Math: Process Analysis Level Three—Problems

Goldberg, Rebecca

OM-1061 | Published December 19, 2002 | 2 pages Technical Note

Collection: Darden School of Business

This problem set focuses on process-analysis calculations, including throughput, capacity, cycle time, and utilization. See also UVA-OM-1059 and UVA-OM-1060.... Read More

Primer on Organizational Culture

Harder, Joseph W.

OB-0675 | Published June 01, 1999 | 6 pages Technical Note

Collection: Darden School of Business

This note discusses organizational culture, distinguishing among surface-level artifacts, formal and informal practices and norms, and deep-seated assumptions and values. The typology can be used to p... Read More

Measuring Consumer Price Sensitivity

Parry, Mark E.

M-0567 | Published June 28, 2002 | 10 pages Technical Note

Collection: Darden School of Business

This note describes several methods for measuring consumer price sensitivity.... Read More

Financial Theory Foundations

Schill, Michael J.

F-1548 | Published August 28, 2008 Technical Note

Collection: Darden School of Business

Financial theory seeks to explain how buyers and sellers in financial markets price contracts to exchange money across time and across risk profiles. Using rules of agent behavior, theory generates fi... Read More

Methods of Intellectual Property Valuation

Chaplinsky, Susan; Payne, Graham

F-1401 | Published October 10, 2002 | 13 pages Technical Note

Collection: Darden School of Business

This note addresses the methods used in valuing intellectual property, with a particular focus on patents. The note defines intellectual property and explains its growing importance. It also describes... Read More

The Weighted-Average Cost of Capital

Harris, Robert S.

F-1185 | Published June 17, 1997 | 7 pages Technical Note

Collection: Darden School of Business

This note provides a conceptual introduction to the weighted-average cost of capital (WACC). It discusses and provides examples of calculating the WACC and its components. It is useful as a parallel r... Read More

The Issue Process for Public Securities

Chaplinsky, Susan

F-1129 | Published October 17, 1996 | 9 pages Technical Note

Collection: Darden School of Business

This note covers alternative methods for issuing securities in the U.S. public markets. It focuses on the basic institutional requirements of an underwritten security offering and the role of investme... Read More

Exiting a Successful Business

Sihler, William W.; Crawford, Richard D.; Kelner, Jordan

F-1692 | Published March 01, 2013 | 18 pages Technical Note

Collection: Darden School of Business

This note reviews the ways an entrepreneur can exit a successful business, noting the pros and cons as well as the pitfalls of the various alternatives. The exit strategy is an issue that faces all sm... Read More

Discounted Cash Flow Analysis

Schill, Michael J.

F-1728 | Published January 16, 2015 | 11 Pages Technical Note

Collection: Darden School of Business

This technical note outlines the principles and application of proper discounted cash flow (DCF) analysis in the context of evaluating business investment projects. The note provides several specific ... Read More

Leadership and Choice Theory

Horniman, Alexander B.

OB-1052 | Published July 24, 2013 | 6 pages Technical Note

Collection: Darden School of Business

This technical note explores leadership through the framework of choice theory. As human beings, we actively engage in four strongly interconnected domains of choice: our activities, our thinking, our... Read More

Financial Analytics Toolkit: Ratio Analysis

Lipson, Marc L.

F-1897 | Published September 30, 2019 | 8 pages Technical Note

Collection: Darden School of Business

This note describes the most common financial ratios and how they provide insight into firm performance. The emphasis is on how ratios summarize operating behaviors and results in ways that facilitate... Read More

What Exactly Is Lean?

Weiss, Elliott N.

OM-1631 | Published July 02, 2019 | 1 pages Technical Note

Collection: Darden School of Business

This brief, one-page note provides multiple definitions of Lean. The purpose is to show that Lean programs can and should be addressed on multiple levels, including detailed operations, the entire val... Read More

Developing a Marketing Technology Blueprint

Whitler, Kimberly A.; Vaughan, Scott A.

M-0906 | Published December 08, 2016 | 8 pages Technical Note

Collection: Darden School of Business

This note introduces the concept of a marketing technology blueprint (MarTech Blueprint), instructs students how to create one, and gives real-world examples of how a MarTech Blueprint might be used.... Read More

A Note on Performance Measurement

Lynch, Luann J.

C-2399 | Published December 08, 2017 | 6 pages Technical Note

Collection: Darden School of Business

Performance measurement is at the heart of management. How a manager's performance is measured strongly influences that manager's decisions and how that manager spends his or her time. If you tell the... Read More

Operations Business Math—Process Analysis Level Two: Problems (SPANISH)

Landel, Robert D.; Goldberg, Rebecca

OM-1595 | Published May 23, 2016 | 1 pages Technical Note

Collection: Darden School of Business

This is a Spanish translation of the Dec. 19, 2002 version of UVA-OM-1060. This problem set focuses on process-analysis calculations, including throughput, capacity, cycle time, and utilization. See a... Read More

Behavioral Economics and the Service Organization

Weiss, Elliott N.; Maiden, Stephen E.

OM-1548 | Published December 20, 2017 | 7 pages Technical Note

Collection: Darden School of Business

This note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance customers' emotional experiences and help direct... Read More

Gender Lens Investing: Impact Investing for the Benefit of Women

Kaufmann, Lauren; Kemp, Bianca

E-0517 | Published February 21, 2025 | 10 Pages Technical Note

Collection: Darden School of Business

Impact investing is an investment strategy that aims to generate attractive financial returns while achieving positive social and/or environmental impact. In 2007—with the aim to “rally private invest... Read More

The US News Media Ecosystem

West, June; Soltis, Steven; Klopfenstein, Amy

BC-0321 | Published August 15, 2025 | 12 Pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of trends within the US media industry. It covers the origins of the newspaper, radio, and television industries and profiles how they evolved over time. The n... Read More

Ethical Considerations of Marketing

Hagerty, Serena; Kaufmann, Lauren; Shaloudegi, Koushyar; Klopfenstein, Amy

M-1066 | Published June 12, 2025 | 11 Pages Technical Note

Collection: Darden School of Business

This technical note explores ethical considerations that modern marketers must evaluate as they develop their strategies. It provides an overview of common ethical pitfalls within the major marketing ... Read More

Fundamentals of Operations Strategy: The Balanced Scorecard

Chao, Raul O.; Goldberg, Rebecca

OM-1639 | Published September 25, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the fundamentals of operations strategy, including basic competitive dimensions, productivity measurements, understanding productivity as a relativ... Read More

Strategic Capacity Management: Capacity Growth Planning—Dynamic Expansion

Chao, Raul O.; Goldberg, Rebecca

OM-1659 | Published September 18, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on strategic capacity management, including economies of scale and scope, the make-or-buy decision, and dynamic capacity expansion. While designed to ... Read More

Current State: Capacity 1

Chao, Raul O.; Goldberg, Rebecca

OM-1647 | Published September 18, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on on understanding and learning how to describe the current state of a process, including resource availability, cycle time, and an introduction to c... Read More

Strategic Capacity Management: Economies of Scale and Scope

Chao, Raul O.; Goldberg, Rebecca

OM-1657 | Published September 18, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on strategic capacity management, including economies of scale and scope, the make-or-buy decision, and dynamic capacity expansion. While designed to ... Read More

Forecasting: Moving Averages

Chao, Raul O.; Goldberg, Rebecca

OM-1664 | Published September 04, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on the basics of forecasting, including demand forecasting basics, moving averages, and fitting a curve. While designed to be used together, these thr... Read More

Matching Capacity and Demand: Load Balancing

Chao, Raul O.; Goldberg, Rebecca

OM-1652 | Published September 04, 2025 | 4 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on basic techniques for matching capacity and demand, including shifting resources and reducing cycle time by changing the work content of the tasks. ... Read More

Lean Manufacturing

Chao, Raul O.; Goldberg, Rebecca

OM-1661 | Published September 04, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on Lean manufacturing and just-in-time (JIT) production. While designed to be used together, these two notes can also be used as stand-alone documents... Read More

Just-in-Time Production

Chao, Raul O.; Goldberg, Rebecca

OM-1662 | Published September 04, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on Lean manufacturing and just-in-time (JIT) production. While designed to be used together, these two notes can also be used as stand-alone documents... Read More

Current State: Resource Availability

Chao, Raul O.; Goldberg, Rebecca

OM-1645 | Published September 18, 2025 | 1 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on on understanding and learning how to describe the current state of a process, including resource availability, cycle time, and an introduction to c... Read More

Process Fundamentals: Process Flow Diagrams

Chao, Raul O.; Goldberg, Rebecca

OM-1643 | Published September 03, 2025 | 7 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on process fundamentals, including process analysis, process flow diagrams, and the process flow unit. While designed to be used together, these three... Read More

Process Fundamentals: The Process Flow Unit

Chao, Raul O.; Goldberg, Rebecca

OM-1644 | Published September 03, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on process fundamentals, including process analysis, process flow diagrams, and the process flow unit. While designed to be used together, these three... Read More

Product and Process: Product and Process Life Cycles

Chao, Raul O.; Goldberg, Rebecca

OM-1653 | Published September 22, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on product and process considerations, including product and process life cycles, the product–process matrix, the focused factory, and factory physics... Read More

Product and Process: The Product–Process Matrix

Chao, Raul O.; Goldberg, Rebecca

OM-1654 | Published September 22, 2025 | 4 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on product and process considerations, including product and process life cycles, the product–process matrix, the focused factory, and factory physics... Read More

Product and Process: The Focused Factory

Chao, Raul O.; Goldberg, Rebecca

OM-1655 | Published September 22, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on product and process considerations, including product and process life cycles, the product–process matrix, the focused factory, and factory physics... Read More

Product and Process: Factory Physics

Chao, Raul O.; Goldberg, Rebecca

OM-1656 | Published September 22, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on product and process considerations, including product and process life cycles, the product–process matrix, the focused factory, and factory physics... Read More

Bottlenecks and Utilization: Bottlenecks

Chao, Raul O.; Goldberg, Rebecca

OM-1648 | Published September 25, 2025 | 2 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on understanding bottlenecks and learning how to identify one, and on measuring resource and capacity utilization. While designed to be used together,... Read More

Bottlenecks and Utilization: Resource Utilization

Chao, Raul O.; Goldberg, Rebecca

OM-1649 | Published September 25, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on understanding bottlenecks and learning how to identify one, and on measuring resource and capacity utilization. While designed to be used together,... Read More

Bottlenecks and Utilization: Capacity 2

Chao, Raul O.; Goldberg, Rebecca

OM-1650 | Published September 25, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

This technical note is part of a set that focuses on understanding bottlenecks and learning how to identify one, and on measuring resource and capacity utilization. While designed to be used together,... Read More

Cloud Computing

Laseter, Timothy M.; Coughenour, Alyssa; Webb, Jane; Boatright, Benjamin; Shaloudegi, Koushyar; Whitney, Emerson; Sesia, Aldo

OM-1784 | Published January 17, 2023 | 16 Pages Technical Note

Collection: Darden School of Business

This note provides a general overview of cloud computing and how businesses are using it to achieve their digital goals. Specifically, it outlines the different service models that cloud computing sup... Read More

Designing Digital User Experiences

Cowan, Alex; Mount, Madison

OM-1739 | Published June 02, 2023 | 17 Pages Technical Note

Collection: Darden School of Business

Over the last two decades, no design job in tech has grown more than user experience (UX) design, the process of creating increasingly better user interfaces for a particular product experience. The e... Read More

The Basics of Multivariate Regressions in Excel

Batova, Tatiana

BC-0311 | Published August 26, 2024 | 4 pages Technical Note

Collection: Darden School of Business

This technical note provides a comprehensive guide to conducting multivariate linear regressions using Excel. It covers essential concepts such as setting up the regression model, selecting variables,... Read More

The 3P Model

Warnock, Francis E.

GEM-0209 | Published February 29, 2024 | 12 pages Technical Note

Collection: Darden School of Business

This note presents an open-economy macroeconomic model with three panes: IS/LM, international capital flows, and the exchange rate and net exports. It also includes extensions: full employment and the... Read More

Physician Fee Schedule: A Primer

Herpfer, Christoph; Adkins, Thomas

F-2129 | Published October 21, 2025 | 4 Pages Technical Note

Collection: Darden School of Business

This technical note provides an overview of the Centers for Medicare & Medicaid Services (CMS) physician fee schedule (PFS), which governs payment rates for physicians and health care providers under ... Read More

Adverse Selection in Businesses

Sun, Bo

GEM-0248 | Published June 23, 2025 | 3 Pages Technical Note

Collection: Darden School of Business

Adverse selection is a concept in economics and finance that arises from information asymmetry between parties involved in a transaction. It occurs when one party has more or better information than t... Read More

Managing Customer Lead Time

Chao, Raul O.; Goldberg, Rebecca

OM-1660 | Published September 03, 2025 | 4 Pages Technical Note

Collection: Darden School of Business

This technical note focuses on managing customer lead time, including presenting a basic definition of throughput time and then working in detail through two examples of how to calculate throughput ti... Read More

Approaches and Resources Supporting Impact Measurement and Management

Kaufmann, Lauren; Chinnaswamy, Trent

E-0523 | Published July 29, 2025 | 17 Pages Technical Note

Collection: Darden School of Business

This technical note introduces students and practitioners to the frameworks, methodologies, and tools that support effective impact measurement and management (IMM) within social enterprises and impac... Read More

Module Introduction: From Ancient Chinese Wisdom to Contemporary Competitive Dynamics

Chen, Ming-Jer; Chorazyczewski, Taylor; Samit, Kristin

S-0471 | Published August 04, 2025 | 12 Pages Technical Note

Collection: Darden School of Business

Strategy may be studied at the bird’s-eye, industry level, or by examining the competitive actions exchanged between rivals. It is this exploration of “on the ground” interfirm rivalry, known as compe... Read More

Bargaining Under Bilateral Monopoly

Ruediger, Stefan

GEM-0257 | Published March 19, 2026 | 9 Pages Technical Note

Collection: Darden School of Business

This technical note introduces the economics of bilateral monopoly, a market structure in which a single seller faces a single buyer. Unlike competitive markets, bilateral monopoly produces no unique ... Read More

A Note on Responsibility Centers

Lynch, Luann J.

C-2400 | Published December 13, 2017 | 2 pages Technical Note

Collection: Darden School of Business

Organizational design is one of the basic building blocks of control, because it reflects the division of resources and the assignment of responsibility throughout the firm. In particular, each organi... Read More

Developing a Superior Positioning Concept for a Product, Service, Idea, or Experience

Whitler, Kimberly A.

M-0919 | Published September 05, 2018 | 12 pages Technical Note

Collection: Darden School of Business

While there are a number of courses focused on helping students create and perfect innovative new products, there remains a gap regarding how to create and perfect the idea—or the positioning behind t... Read More

Risk Management

QA-0511 | Published February 10, 1997 | 9 pages Technical Note

Collection: Darden School of Business

This note describes how to move beyond the appraisal of risk toward improving the risk characteristics of alternatives that the world offers us. It considers ways to create value and reduce risk throu... Read More

Supply Chain Coordination and Contracts

OM-1442 | Published May 31, 2011 Technical Note

Collection: Darden School of Business

This note addresses the dynamics of supply chains as they affect profits--how profits may be both maximized overall and equitably distributed across the supply chain. Influences of pricing and stockin... Read More

Tactical Execution of Corporate Financial Policy

Bruner, Robert F.

F-0940 | Published March 29, 1991 | 4 pages Technical Note

Collection: Darden School of Business

This note introduces the student to the FRICTO framework for evaluating alternative financial tactics. Elements of the framework are flexibility, risk, income, control, timing, and other. A simple ins... Read More

Leading Others

Clawson, James G.

OB-0649 | Published September 18, 1997 | 14 pages Technical Note

Collection: Darden School of Business

This note presents an overview of some fundamental characteristics of influencing others. The note begins with French and Raven's classic taxonomy of sources of influence and then adds a description o... Read More

Frameworks for General Management and Operations Consulting

Weiss, Elliott N.

OM-1242 | Published February 17, 2006 | 6 pages Technical Note

Collection: Darden School of Business

This note addresses a number of different frameworks that general managers and consultants use to address problems. A general framework for addressing Operations Management is presented that can be us... Read More

Process Performance Measures

Weiss, Elliott N.

OM-0833 | Published September 25, 1996 | 5 pages Technical Note

Collection: Darden School of Business

This note defines a variety of performance measures that are useful in process analysis. It explains the meaning and usefulness of these concepts through a list of definitions followed by examples. Th... Read More

Lecturing

Clawson, James G.

PHA-0048 | Published April 02, 1997 Technical Note

Collection: Darden School of Business

This note summarizes the pros and cons of lecturing and outlines several principles of giving, and listening to, good lectures. It includes a reference list for additional reading.... Read More